24 Apr 2022 By AWAY IN STYLE

Cartier Joins the CEO Carbon Neutral Challenge To Address Environmental Crisis

The leading luxury Maison accepts the invitation to the private sector
made by Gucci President and CEO, Marco Bizzarri

Geneva: Cartier, one of the world’s leading luxury Maisons, has joined the CEO Carbon Neutral Challenge, a call to action issued by Gucci President and CEO Marco Bizzarri, pledging to support global business in the transition to a low-carbon, nature-positive economy.

Launched in 2019, the CEO Carbon Neutral Challenge underlines the need for companies to take urgent action and implement a 360° climate strategy to create positive outcomes. The cornerstone of the Challenge to businesses is to take full responsibility and accountability for the total greenhouse gas (GHG) emissions they generate right away, and, after prioritizing emissions reduction, deliver nature-based climate solutions for all remaining annual emissions to help mitigate climate change and biodiversity loss.

“We firmly believe that aspirations for a sustainable industry can only be achieved through collaborative initiatives,” said Cyrille Vigneron, President and Chief Executive Officer, Cartier International. “As citizens of the world, we believe it is our duty to protect its biodiversity and make a positive impact on the planet. This means enhancing Cartier’s support for innovative partnerships such as the CEO Carbon Neutral Challenge issued by Marco Bizzarri and joining forces to deliver a positive impact on the planet and the people. We do hope that additional actors from the private sector will commit to join the challenge.”

“Given the escalated warnings in the UN’s recent Intergovernmental Panel on Climate Change (IPCC) report, it is becoming even clearer since I issued the CEO Carbon Neutral Challenge in 2019 that we need to act now for nature, as it is simply not enough to focus solely on reducing emissions over the coming decades,” said Marco Bizzarri, Gucci President and CEO. “At Gucci we are committed to a nature positive approach and I applaud Cartier for joining the Challenge. Taking this leadership step to prioritise emissions reduction through their science-based target and holding themselves accountable for all their residual emissions every year by investing in nature-based solutions to protect, manage and restore natural ecosystems, are actions that are urgently needed to tackle the climate and nature crises.”

Biodiversity protection and environmental commitments have become key strategic priorities for the Maison. In line with the criteria set forth by the CEO Carbon Neutral Challenge, Cartier has launched different initiatives ensuring that its activities have ultimately a limited impact on biodiversity, including joining the Science Based Targets Initiative (SBTi) and the Science Based Targets Network (SBTN) committing ambitious climate targets from all scopes, and launching the Watch & Jewellery Initiative 2030 with Kering.