Cartier Unveils The Culture of Design Campaign

Featuring Seven Iconic Designs with Precious Details

For Cartier, it all starts with the design. An uncompromising feature: the line is clean and precise. This radical concept, conceived by one of the only Maisons capable of designing creations that form a unique collection of cult jewellery and watchmaking designs, will become Cartier’s signature.

Tank, Trinity, Juste un Clou, Santos, Love, Panthère or Ballon Bleu, instantly recognizable, these collections are based on four main principles of creation: the purity of the line, the accuracy of the shape, the precision of proportions, the precious details.

This intelligence of design places objects seamlessly within their time as well as within the future. Contemporary, although vintage to some, these designs stand the test of time: classic, eternal, essential. They can all be reinvented and continue to inspire conversations: a boundless source of creative energy which Cartier dares to develop over time. A cultural, but also emotional heritage. These pieces are heirlooms. The connection that we have to these pieces continues to grow with time. A powerful feeling directly linked to the idea of heritage and the timelessness that they symbolise.




Cartier website: