VERNIS À LÈVRES RELAUNCH 2017
In 2012, a new beauty icon was born: a gloss, a stain – it was seduction in a lipstick. With VERNIS À LÈVRES, YSL Beauté pioneered a radical new movement for the modern day woman – who wanted, needed and knew she could have it all.
Reincarnated for 2017, a beauty smash hit returns to top the global lip charts. So pump up the volume, max out the power – hit “stop” on compromises forever. Because the lip legend is back. Get ready, get set – the colour revolution is about to press “play”.
A LIQUID HIT
THE ICONIC FORMULA MAKES A COMEBACK
It’s a gloss, it’s a stain, it’s an empowering lipstick withhold – VERNIS À LÈVRES is the best at everything it does.
The original next generation formula returns – powered by its unique “Lifeproof Colour Emulsion”. Watery particles evaporate and droplets of oil unite to form a durable film of luminous, lasting colour. The curves of the lips become bigger, bolder, stronger.
Instantly, lips are drenched in comfortable colour that bypasses traditional stickiness or oiliness – and simply goes straight to radiant shine.
Matching her colour to her mindset, VERNIS À LÈVRES is the take-everywhere essential for telling your story with a simple wave of a wand.
Want it all, have it now.
Pick your Primary, apply several layers and embark on a single shade adventure. The audaciously glossy basecoat promises that lips will do all the talking. Forget tired style rules – whoever said blue or yellow lips couldn’t be done?
Alternatively, mix them, match them, make some serious noise as you create your own playlist of shades. Layered with another, the VERNIS À LÈVRES Primary Colour Edition let colour chameleons express themselves in any number of ways. It’s all about your lip vibes.
Joining the shocking VERNIS À LÈVRES PRIMARY COLOUR EDITION, 4 new shades of VERNIS À LÈVRES POP WATER will splash lips with aquatic colour; 5 fresh shades of the CLASSIC VERNIS À LÈVRES will join the family – and finally, 4 seductive takes on VERNIS À LÈVRES VINYL CREAM will rock out intense, caring colour.
The vinyl universe just got bigger and better.
ALL DRESSED UP WITH SOMEWHERE TO GO | THE LEGEND ADOPTS A NEW LOOK
Cooler, edgier, slicker than ever before; capturing the zeitgeist of a new couture aesthetic, VERNIS À LÈVRES maintains the look of a nail lacquer – but now moves forward with a new identity.
Graphic black – clean, unafraid lines. Beauty refuses to compromise. VERNIS À LÈVRES is the embodiment of modern day luxury – all wrapped up in a new rock and roll look.
CRAZY, COOL COLOUR | HIT THE DECKS NOW
Ablaze on the catwalks – a colour liberation is in session, bringing a brand new makeup vibe. Today bolder, brighter, louder, stronger – three new Primary Colour VERNIS À LÈVRES shades provide the soundtrack to this burgeoning trend.
To free ever-evolving identity of today’s woman, come three new scandalous VERNIS À LÈVRES shades that can be used in a variety of ways:
- Magenta Amplifier
- Blue Amplifier
- Yellow Amplifier
A ROCK AND REBEL WITH A CAUSE | STAZ LINDES HEADLINES THE COLLECTION
An iconic face for a true beauty legend, 24-year-old rock guitarist and Paranoyds band member Staz Lindes, brings her own electrifying passion for music and rebellious style vibe to the beat of the VERNIS À LÈVRES universe.
Holding the gaze of all those in the waiting crowd, thrumming speakers provide the backdrop. Her unique rock and rebel mindset flirts with the intoxicating red of her ultra-glossy lips. So mix it, vibe it, feel the boom of the beat and “branchez les guitares”. Get ready to rock the lip revolution.
VERNIS À LÈVRES THE MOVIE | THE LIP UNIVERSE GOES 360
To celebrate the rebirth of the iconic lip legend, a YSL Beauté film reveals the beginning of the new VERNIS À LÈVRES era. More than a film, it is a real 360° virtual reality experience shot by renowned director, Fabien Constant. Cool and sexy, Staz slicks on her favourite VERNIS À LÈVRES shade. Leaving her indelible mark on the lip universe. The revolution is under way. Get ready to wear it your way.
Will be available in YSL Beauté boutiques (except Tuen Mum Town Plaza boutique) on 26 May 2017, and all YSL Beauté counters on 1 Jun 2017.
Please visit YSL website for more details: http://www.yslbeauty.com.hk