Building on the success of its international online retail platform, the House of Givenchy proudly announces the opening of the givenchy.com e-commerce site in the US market. First launched in France in Fall 2017, in tandem with Artistic Director Clare Waight Keller’s debut show for Givenchy, this immersive, omni-channel platform is now present in 7 countries worldwide.
Distinctive for its sleek, highly engaging environment, www.givenchy.com offers 360° brand immersion spanning social media, online and personalized exchanges, giving fans and followers both immediacy and the freedom to curate their Givenchy experience as they wish.
A crisp, fluid design emphasizes a dynamic mix of in-depth features, real-time access to fashion shows, online- first reveals and exclusive product drops. Photographed in high resolution and from multiple angles, the complete retail catalogue of women’s, men’s wear and accessories appears alongside limited editions and capsule collections designed exclusively for the online environment.
On www.givenchy.com, customers experience a seamless journey from aspirational content to e-commerce, all in one place. As visitors browse the collections, photo galleries appear showing how items were presented on the runway and shot for look-books; how celebrities wore them and how they were styled for still-life images.
To celebrate the American launch of e-commerce on givenchy.com, Clare Waight Keller has designed a special capsule collection that pairs Givenchy signatures with all-American varsity style. Online exclusives draw on significant elements of Givenchy history, in an iconic Givenchy print, a Fifties-inspired varsity hoodie, and classic baseball-style ‘52’ t-shirts commemorating the year Hubert de Givenchy launched his fashion house.
In keeping with its omni-channel strategy, the platform’s lead shopping feature allows customers to check stock availability across the brand’s stores nation wide, select delivery options (Click & Collect) and make in-store appointments to try on clothes. A white-glove concierge service is also available for customers in New York City.
With givenchy.com now shoppable in the US, the site will continue its international rollout in Asian markets through 2020.