PRIYANKA CHOPRA AND ROSIE HUNTINGTON-WHITELEY,
PHOTOGRAPHED BY PATRICK DEMARCHELIER
Global luxury jeweller and haut diamantaire, NIRAV MODI, announced today the brand’s 2017 global campaign, featuring international icon Priyanka Chopra, who was recently appointed global brand ambassador for the company, and actress and model Rosie Huntington-Whiteley.
NIRAV MODI partnered with renowned photographer, Patrick Demarchelier, to express the extraordinary connection between a woman and her jewels. Together, Mr.Modi and Demarchelier capture the fascinating transformation that happens to a woman when she falls in love with diamonds.
The portraits of Nirav Modi’s muses highlight his philosophy: “The woman adorns the jewel, which becomes part of her persona, her essence, an expression of her being, an extension of her presence.” Asked to describe his signature style, Nirav Modi states simply that his wish is to create diamond jewellery to “ignite femininity”.
Together, Chopra and Huntington-Whiteley represent a confluence of East and West for a brand that marries India’s deeply-rooted relationship with masterful high jewellery craftsmanship and a Western sensibility. Mr.Modi brings these two voices together to tell the unpreceded story of classic glamour and charm with contemporary beauty, elegance and femininity. Two modern day stars have been photographed in an iconic, monochromatic, cinematic style reminiscent of the golden age of both Bollywood and Hollywood.
International star Priyanka Chopra has been making waves globally. In addition to her award winning performances in Indian cinema, she is the first Indian actress to headline a prime-time American TV-show, “Quantico”. She also plays the villain in the big summer blockbuster film “Baywatch” . Rosie Huntington-Whiteley reached global prominence modeling for a number of luxury brands and she has graced the cover of top-tier international magazines. She became a household name, landing roles in the films “Transformers: Dark of the Moon” and “Mad Max: Fury Road.”
The campaign features both high jewels and signature collections, including the Embrace Collection, the Jasmine Collection and Bridal Collection pieces. The Embrace bangles are versatile, innovative and playful diamond jewels with a patented stretch mechanism that allows the bangle to comfortably slip over the wrist for everyday spectacular. The Jasmine collection portrays the essence of the Jasmine flower as it unfurls, and a fleeting moment is captured in time. This collection features the brands patented innovative Jasmine cutTM, a special diamond cut with the softness of a petal and the brilliance of a briolette diamond. The Bridal collection is an eternal classic, featuring the purest solitaires which exude a sense of everlasting commitment and strength.
The NIRAV MODI 2017 global campaign opens a new chapter of the haut diamantaire’s endless celebration of modern women’s beauty, their powerful and dazzling femininity, and their positive and joyful aura.