A Brand NEW Benefit Cosmetics Boutique

Brand new pink counter featuring the boldest and most gorgeous beauty land brought to you by Benefit Cosmetics. Step inside our newest beauty destination at V Walk for all of your beauty treatments under one roof!

Take a journey into the bright and enticing neon lights, surrounded by Benefit’s new pop art visuals. The boutique offers the full Benefit Cosmetics assortment and fully equipped with 3 BrowBars, offering our customers with Benefit’s signature eyebrow waxing services and more! The new store design brings a modern touch with a dash of retro to the scene, perfectly in-line with the brand’s quirky-cute, bold & girly style. Whether you’re looking for some brow love and pampering, or merely need a quick fix for a BROW-mergency, the all-new beauty boutique will solve your every beauty dilemma!

Innovative EMS Fitness Center SIXPAD STATION

Innovative EMS Fitness Center SIXPAD STATION

Will be launched in Tsim Sha Tsui’s New Cultural and Retail Landmark – K11 MUSEA

The First Overseas Branch Outside Japan

SIXPAD, the famous smart muscle stimulator brand, opened its first EMS fitness center “SIXPAD STATION” in Daikanyama, Japan last year. The second branch was opened in Roppongi in April 2019. The brand has always been committed to bringing the most innovative and effective training methods to Hong Kong’s passionate sports enthusiasts and health-conscious people, allowing them to enjoy an unprecedented workout experience. SIXPAD STATION will be introduced to Hong Kong and become the first overseas branch outside Japan in September this year, launching in the new cultural and retail landmark K11 MUSEA in Tsim Sha Tsui!

SIXPAD STATION combines advanced technologies to bring new and effective training methods to users. The SIXPAD STATION in K11 MUSEA features five training zones, where each user is fitted with a Full Body Suit with 18 EMS devices for 9 different body parts. Users will follow the specific movements displayed by the Digital Training Mirror and experience EMS-hybrid training. In each training session, you will engage in a fun workout with one-on-one coaching, and in just 15 minutes, you will be effectively toning your body and improving your health.

The SIXPAD STATION in K11 MUSEA will open in September. A first-time experience will be available at HK$400. You can now head to the SIXPAD STATION official website (http://www.sixpad-station.hk) or call us at 2361 4328 for an appointment or inquiries.

Hoegaarden x Think of a Style launches HK’s largest handicraft market @Summerfest | 23-25 Aug 2019

Hoegaarden x Think of a Style launches HK’s largest handicraft market @Summerfest | 23-25 Aug 2019

Since 2016, summers in Hong Kong have been made cool with authentic Belgian wheat beer brand Hoegaarden and its unique “Gaarden” concept. This year, for the second time, Hoegaarden links up with local handicraft platform Think of a Style and Central Venue Management (CVM) to bring back the Gaarden at the iconic “Think of a Market @SummerFest” – marking the city’s largest handicraft marketplace. From 23 to 25 August, over 100,000 people are expected to gather at Central Harbourfront to experience the ultimate summer vibes with art, design and creativity as well as nature and sustainability at heart.

Keep Cool with Hoegaarden

Nothing beats chilling out with friends in lush green nature in the summertime. What’s missing from this picture is a cool drink in hand.  At “The Gaarden”, besides the signature White and Rosée beers on tap, Hoegaarden has concocted two delicious cocktails: Hoegaarden White Lychee Blossom – featuring Hoegaarden White with lychee, elderflower and lemon zest, and Hoegaarden Rosée Rhapsody – a mixture Hoegaarden Rosée with gin, cucumber and grenadine.

Hoegaarden brings an all-new and exclusive product to “The Gaarden” this year – the Radler 0.0 – an alcohol-free beer in Agrum. Don’t miss the 0.0-infused mocktail – the Tropical Twist, featuring strawberry and pineapple juice.

Furthermore, handicraft workshops available at “The Gaarden” this year also convey recycling and upcycling messages.

Handicraft Workshops

Guests can take a break from shopping for beautiful handmade items at the market and get crafty withTie-Dye, Coaster Painting and Leather Keychain Workshops by Hoegaarden.

Foodies, Assemble!

This year, in partnership with Café Deco and Food Panda, Hoegaarden lines up a spread of delicious food for gourmands to enjoy. Various brands under Café Deco Group, including Beerliner German Bar & Restaurant, Stormies and 2/3 Dolci, will present a vast array of delicacies at the Summerfest.

Skip the lines as Hoegaarden links up with Food Panda to offer a seamless ordering system.

PS. Don’t miss Hoegaarden’s special limited edition Rosée cake!

Live Performances at the Gaarden

Completing “The Gaarden” experience is the music. Hoegaarden and Think of a Style lines up non-stop soulful tunes and performances from Friday to Sunday. In addition to welcoming back beloved buskers Judas Law and Mr. Wally, Hoegaarden brings a number of local musicians to “The Gaarden”, including Rachel – member of YouTube sensation Manner – and band Robynn & Kendy.

Think of a Market @SummerFest by Hoegaarden

Opening dates: August 23 to 25 2019 (Friday to Sunday)

Opening hours: 3pm – 9pm daily

Place: Central Harbourfront Zone C and D

Campaign website: http://thegaarden.hk/

Conrad Maldives Rangali Island

Conrad Maldives Rangali Island, the inspirational island oasis nestled in the South Ari Atoll embarks on an eco-journey though working with leading environmental organization and collaboration network, Parley For The Oceans and ephemeral artist, John K. Melvin to ignite a new appreciation for the oceans and surrounding environment. Conrad Maldives Rangali Island is committed to the ban of single-use plastics and will soon feature Parley products, which will aid guests in understanding their ecological footprint and helping to reduce it while they are on property and long after they leave. To celebrate the progressive movement towards furthering sustainable hospitality, the resort unveiled a large-scale installation by acclaimed artist John K. Melvin. Encouraging participation from both the Maldives community and global travelers alike, the resort continues to further its commitment to preserving the beauty of the Maldives, for generations to come.

Starting late summer 2019, Conrad Maldives Rangali Island will work with Parley For The Oceans to take an active role in becoming part of the solution to the challenges that face the world’s oceans. Following the principles of the Parley AIR Hospitality Program (Avoid, Intercept, Redesign), the resort will help to drive change by offering its guests a Parley Kit available in each guest villa. Each ParleyKit contains a reusable stainless steel 0.7L Conrad x Parley co-branded water bottle and a Parley Ocean Plastic® Tote Bag. Each bag is made of an average of 5 intercepted plastic bottles and its purchase contributes to the removal of 10 pounds of marine plastic waste via the Parley Global Clean Up Network. This way, Conrad guests are encouraged to play an active role in reducing the use of harmful materials.

“With a mindful approach to travel, Conrad Maldives Rangali Island continues to inspire change,” said Stefano Ruzza, General Manager of Conrad Maldives Rangali Island. “Through creative collaborations with likeminded brands and the development of unique and educational experiences on and off property, we encourage our guests to become part of the solution as they reinforce a positive impact while traveling as well as in their daily life at home.”

Benetti delivers FB275

The final installment of Benetti’s Giga Season kicks off as the yard announces the successful delivery of the 108-metre flagship Giga yacht FB275, the longest yacht ever built by Benetti. Featuring exterior design and décor by RWD and interiors by Benetti’s in-house design team. Onboard amenities such as her large swimming pool, on board cinema, fire pit and treasure trove of water toys make her live up to her Giga yacht status.

Benetti is proud to announce the delivery of the first Giga yacht of its iconic Giga Season. The longest of three 100+ metre yachts built simultaneously by Benetti at its Italian facilities, the 108-metre flagship FB275 departed Benetti’s yard in Livorno on July 26. Featuring exterior design and décor from the British RWD studio, her interior design is from the drawing boards of Benetti’s in-house design team.

“FB275: a great success for Benetti, for Livorno, for Italy. Today we completed this delivery 40 days before the due time. We have made the owner, his captain and his team extremely happy and proud of such a real masterpiece. My warmest thanks to the owner who trusted Benetti, to Franco Fusignani and all Benetti management who have made this extraordinary achievement possible” said Paolo Vitelli, Founder and President of Azimut|Benetti Group.

The departure of FB275 marks a significant milestone for the leading Italian shipyard. With a steel hull, aluminium superstructure and a naval architecture by Pierluigi Ausonio, the 108-metre FB275 is the longest Giga yacht ever to be delivered by Benetti. She features 14.5 meters beam, a draft of 4.4 meters and a gross tonnage of 3,367 tonnes. After 4 sea trials she is now accredited with Lloyd Certification.

With a fuel tank capacity of 345,000 litres and powerful twin MTU 2880 kW engines, she has a maximum speed of 18.5 knots and an autonomous range of 6,500 nm at 14 knots. Benetti’s new flagship Giga yacht also boasts an electric Schottel stern SPJ pump jet to enable the yacht to travel distances powered entirely by electric propulsion.

Inside Benetti’s largest Giga yacht

From the large heated swimming pool on the Main Deck to her treasure trove of yacht toys and tenders accommodated on board, the FB275 is a Giga yacht built for embracing the very best of the yacht life. In addition to her 2 14-metre tenders together with a 10-metre custom tender and a total of 8 jet skis, she boasts more than 1,000 square metres entirely devoted to outdoor living spaces. The Observation Deck is a highlight on board, providing breathtaking evenings under the stars, while on the Bridge Deck a 1.5-metre fire pit sets the scene for cosy nights at sea. The Owner’s Deck features its own private al fresco dining and relaxation areas, while on the Main Deck a vast dining table provides the perfect setting for an evening of al fresco fine dining.

“The exterior design of FB275 epitomises all that RWD strive for in our designs – elegance, beauty, attention to detail and absolute quality in every surface and sweeping curve” said Adrian Chisnell, Team Principal at RWD. “Many years in development, the exterior lines were created to portray a purposeful and powerful stature yet with a timeless flowing silhouette. Significant engineering accomplishments on board coupled with such an elegant exterior form, masterfully crafted by Benetti create a unique statement – of which RWD’s whole team are incredibly proud.”

FB275 accommodates up to 22 guests on board in absolute comfort and luxury, tended to by a yacht crew of 29.

Dawn of the Giga yacht

The Benetti’s Giga Season officially kicked off with the builds of three 100+ metre Giga yachts at the Benetti facilities in Italy. To rise to the enormous challenge of building three luxury Giga yachts of this size concurrently, Benetti heavily invested in their company processes, as well as their Livorno facilities. A fully ENAC – Italian Civil Aviation Authority – compliant helipad was installed for the comfort and convenience of clients and their staff, while two new 58.5 x 137-metre sheds enabled Benetti to massively increase its productivity. Both sheds are equipped with two gantry cranes with a maximum capacity of 40 tonnes.

The development by Benetti of the three Giga yachts construction programme has also required the creation of an exceptional team of experts specialised in large yacht construction. Benetti is one of the very few shipyards in the world with the capabilities to build yachts exceeding 100-metres in length. This is part of a long-term plan for Benetti, and it is, indeed, the dawn of the Giga yacht in Italy. For the first time, an Italian private yard will be a serious competitor in the international 100+ metre luxury yacht market.

“I’m extremely proud of the progress we’ve made at Benetti. We’ve worked hard to innovate and develop efficiency in all aspects of our business – from our organisational processes to our construction methods. The launch in exactly 100 days of 3 Giga yachts, each one over 100 meters in length and build in parallel here in Livorno, and FB275 delivery are a statement of this progress as less than 4 months have passed since her launch” said Mr. Fusignani, Benetti CEO, “Under the supervision of Maria Rosa Remedi, from Benetti Interior Style Department, Mauro Izzo and his team worked tirelessly on FB275 interiors design for 500,000 work hours. Focusing on processes has allowed us to take a big step into the future of large yacht building – all while maintaining a quality of Giga yacht that we are proud to brand Made in Italy.”

With FB275 now delivered to her owners, the handover of the 107-metre FB277 will follow shortly, followed by the delivery of FB272 in the second half of the year.

Benetti

Founded in 1873, Benetti is the oldest Italian shipyard specialized in luxury yachts, an icon of an Italian timeless style and of construction excellence. Every yacht is unique, developed around its owner. Benetti designs, builds and sells vessels in composite materials and aluminium from 29 to 45 meters and boats in steel and aluminium from 45 to more than 100 meters. Benetti’s fleet consists of 4 categories: Class, Oasis, BNow and Custom designed to meet all the needs of the market. In Livorno and in the Viareggio Headquarters, as well as its direct offices in Fort Lauderdale, Dubai, Hong Kong and London, Benetti recruits highly skilled personnel, located throughout the productive units. Benetti belongs to the Azimut|Benetti Group, the largest private-owned luxury sailing group in the world.

Gucci Appoints Renée E. Tirado

Gucci announces that Renée E. Tirado has joined the company to lead its diversity, equity and inclusion efforts globally. Tirado’s appointment is part of the company’s continued mission for a positive corporate culture and long-term diversity and inclusion plan announced earlier this year in February. She will be based in New York and will report directly to President and CEO, Marco Bizzarri.

“Since 2015, Alessandro and I have worked to put culture – self-expression and inclusivity – at the center of what we do. I strongly believe diversity empowers creativity. All that we have accomplished has been driven by these values,” said Marco Bizzarri. “This appointment is a fundamental building block to further our commitment and support the initiatives already in place. As a learning organization, we have challenged ourselves over the last few months to accelerate our vision to develop a stronger organization. I am confident that Renée will help us create the meaningful change we want to see not only in our company but in the fashion industry.”

Tirado will design, develop and implement a global strategy to create a more inclusive and equitable workplace and increase workforce diversity as it relates to Gucci’s business initiatives. She will ensure diversity, equity and inclusion are implemented across all regions by hiring and leading a global team of DE&I advocates. Tirado’s strategy will progressively impact our current recruitment approaches as well as our ways to review and promote talents internally. Building upon Gucci’s existing corporate culture initiatives, Tirado will oversee the Cultural Awareness Learning Program for all global employees, the Global Multicultural Design Fellowship Program, the Internal Global Exchange Program, and Employee Resource Groups while aligning with parent company Kering’s overall DE&I vision.

At a grassroots level, Tirado will weave the existing core values of DE&I into the fabric of Gucci’s organization touching all levels, positions and regions. She will advance the many initiatives the brand has launched in the last several years, such as support of the LGBTQIA community and gender equality through Gucci’s membership of Parks, support of the “UN LGBT Business Conduct Standards,” and United States Supreme Court brief in favor of LGBTQ workers, participation in UNICEF’s Girls’ Empowerment Initiative, and Gucci’s CHIME FOR CHANGE campaign.

Tirado will become a member of the Gucci Changemakers Council, an external collective of community leaders and social change experts committed to the advancement of diversity and inclusivity through actionable change.  She will partner closely with Antoine Phillips, the recently appointed Vice President of Brand and Culture Engagement at Gucci America, and his team in their efforts to strengthen local social impact activities through the Changemakers initiatives. Given Tirado’s extensive work for women’s equality, she will also join the CHIME FOR CHANGE Advisory Board. CHIME FOR CHANGE was founded by Gucci in 2013 to convene, unite and strengthen the voices speaking out for gender equality globally, with a focus on Education, Health and Justice.

“I am in the business of making human connections that start with the foundations of inclusivity, respect, and diversity to ensure Gucci remains culturally relevant and economically competitive. I am honored to join a company that puts these non-negotiable values at the forefront of their business model, not as ‘a nice to have’ but as a key component of its business strategy” said Tirado. “Diversity is on the agenda of many companies, but Gucci has now assumed a leadership role in the industry through the breadth of initiatives it is undertaking and the prioritization it has placed on it as a part of the overall business.”

Bizzarri noted, “Renée believes that diversity and equity should be a daily way of being. She understands that this mission is something that needs to be shared by all within the company as an essential foundation of our Culture of Purpose. It is this deep commitment paired with her unique experience that made her the natural choice for this leadership role.” 

 

Tiffany & Co

Tiffany & Co. announces a new exhibition opening in Shanghai, China, “Vision & Virtuosity,” celebrating the legendary jeweler’s greatest creative masterpieces. The first of its kind for Tiffany, “Vision & Virtuosity” was conceived as a journey through history, an exploration of Tiffany’s brand codes and a glimpse of what’s to come. It’s an immersive view into the acclaimed house that honors its past while revealing the importance of this unique history to the present. Shanghai, a global capital with a rich cultural heritage and international influence, is a fitting destination for an exhibition of this caliber.

“‘Vision & Virtuosity’ is a tribute to Tiffany & Co., which has stood for masterful craftsmanship and innovative design since Charles Lewis Tiffany founded his company in New York City in 1837,” said Alessandro Bogliolo, chief executive officer, Tiffany & Co. “These two values—vision and virtuosity—lie at the heart of Tiffany & Co. and this exhibition represents the best of our brand.”

“Vision & Virtuosity” transports visitors to an imaginative world that showcases the most important objects from The Tiffany Archives. The exhibition’s installations contextualize the brand’s trailblazing moments, documenting the numerous “Tiffany firsts” such as the introduction of the modern engagement ring, the Tiffany® Setting.

“There are many incredible objects in The Tiffany Archives that we draw inspiration from and we are constantly finding ways to reinvent and reinterpret them for our designs today,” said Reed Krakoff, chief artistic officer, Tiffany & Co. “With this exhibition, we honor the past and show how beauty and masterful craftsmanship are timeless and always relevant.”

The thematic journey takes visitors through six chapters devoted to Tiffany & Co.’s longstanding history of excellence in design and craftsmanship

Blue Is the Color of Dreams

The robin’s-egg Tiffany Blue® takes center stage in this room, which highlights the iconic color used in Tiffany jewelry, branding and its important presence as a cultural icon. Paying tribute to Tiffany’s legacy of discovering and introducing colored gemstones, this room features stones such as Montana sapphires and tanzanites—a purplish-blue stone that Tiffany introduced to the world in 1968.

The World of Tiffany

A visual testament to the breadth of Tiffany’s representation in popular culture, The World of Tiffany installation showcases Tiffany’s iconic influence in film, television, music and literature. This space highlights the evolution of the Tiffany Blue Box®, the construction of the Fifth Avenue flagship store in New York City, influential figures who have donned Tiffany jewels and other definitive moments that have positioned Tiffany as a destination that creates joy through its inspiring designs.

The Tiffany Blue Book

Visitors will discover the innovation and artistry behind the high jewelry pieces that define the Blue Book collections. This room presents everything from the original 1845 Blue Book, the United States’ first mail-order catalogue, to the transcendent works of Jean Schlumberger and Elsa Peretti. This room tells the story of the design evolution and the craftsmanship that have informed Tiffany’s inventiveness for nearly two centuries, including pieces from current Tiffany & Co. chief artistic officer Reed Krakoff’s Blue Book collections.

Tiffany Love

Tiffany has always crafted designs that celebrate connections and the way people express their feelings through tokens of love. The objects in this room offer a glimpse into the important role that Tiffany has played in the world’s greatest love stories, including the design of the first modern engagement ring, the Tiffany® Setting and the newly introduced Tiffany True™ engagement ring.

Breakfast at Tiffany’s

No other film has had such a profound role in cementing Tiffany’s allure in popular culture than Breakfast at Tiffany’s. This chapter takes visitors behind the scenes of the film with its curation of exclusive objects such as the original script with Audrey Hepburn®’s personal annotations and behind-the-scenes photos at the Fifth Avenue flagship store.

Diamonds: Miracles of Nature

In this room, visitors are invited to discover Tiffany’s most treasured and important diamonds. Diamonds: Miracles of Nature pays tribute to Tiffany’s diamond authority through the ages, from the Gilded Age and Art Deco periods to contemporary designs. The exhibition culminates with the crowning jewel of Tiffany—the Tiffany Diamond. This 128.54-carat fancy yellow diamond, which has long been a source of inspiration and a starting point for jewelry collections at Tiffany, is unequivocally one of the most important gemstones in the world.

Exhibition Name                   : Vision & Virtuosity

Exhibition Date                     : From 23rd September to 10th November, 2019

Exhibition Venue                  : Fosun Foundation Shanghai, China

Express yourself and capture life with Leica’s

This summer Leica launches its long-awaited accessory collection dedicated to women who care about their image and the ones they create. The leather accessory collection consists of a limited-edition wicker basket and shopping tote, and two chic protectors for the new Leica Q2. The accessories are designed and handcrafted in Europe, and made from the finest Italian and Spanish leather.

The collection is designed not just to keep the camera at hand but to bring Leica’s signature style to the discerning photographer on the move. Synonymous with the best design, Leica looked for inspiration from the archives which include accessories for female photographers throughout the pioneering ages of photography. The design hints for the limited-edition baby blue leather shopping tote bag and pale lilac wicker basket came from a vintage ladies’ leather case made by Leica in the 1930s.

For the style conscious photographer, Leica has designed a wicker with an inside pocket perfectly-sized for a Leica compact camera, limited to only 150 pieces. The body of the basket is hand-crafted from woven osier wicker. The top handle and edging are made from the finest cowhide leather in a pale lilac shade with a Leica logo embossed on the front. A further touch of style is added with the ‘I love Leica’ charm.

The Ritz-Carlton, Hong Kong Celebrates Mid Autumn Festival with Craftsmanship and Creativity

Savor scrumptious mooncakes under the lustrous full moon this Mid-Autumn Festival, which celebrates the reunion of loved ones and a bumper autumn harvest. The Ritz-Carlton, Hong Kong has luxurious offerings of mooncakes and hampers for this important festivity which highlight tradition, creativity and craftsmanship.

At The Ritz-Carlton, Hong Kong, all our Ladies and Gentlemen are dedicated to curate indelible memories for our guests throughout their journey with the utmost attention to detail and artisanship.

Tin Lung Heen’s premium mini egg custard mooncakes will delight the most discerning connoisseurs. Meticulously created by Chef Paul Lau, Chef de Cuisine of the Michelin two-star Tin Lung Heen, the mooncakes feature a contemporary spin on the traditional recipe. The flavorful egg custard is in perfect harmony with the moist dough. With a box of eight premium mini egg custard mooncakes and a box of vintage 15 years old Pu-erh Chinese tea, this limited-edition gift set is a top-notch choice for you to share joy and appreciation during this traditional festival.

The Ritz-Carlton, Hong Kong also highlights creativity and innovation in this year’s mooncake offerings, collaborating again with SCAD Hong Kong (Savannah College of Art and Design). Talented young innovators at the art school designed the mooncake boxes exclusively for The Ritz-Carlton, Hong Kong. The two special-edition mooncake boxes contain delicious mini custard mooncakes of two different sizes. Participating students of SCAD Hong Kong were asked to come up with a box design for the petite mooncake series. The two winning design concepts embody luxury, indulgence and unforgettable experiences offered by The Ritz-Carlton, Hong Kong.  The two special-edition mooncake boxes contain delicious mini custard mooncakes of two different sizes.

Resembling stars scattered around the moon, the gold-stamped icons on the first winning design, Stardust, symbolize precious moments of the traditional festival. Designers Kaylee Chan and Anna Siu wish to bring joy to everyone who enjoys the Ritz-Carlton mooncakes. The other winning design, Praise to the Moon by Olivia Jeong and Helen Wong, illustrates the romantic reunion of estranged lovers, Hou Yi and Chang’e, amidst the moonlight.

A selection of mooncake hampers overflowing with premium gourmet items is also available.

 

SONOS Brilliant Sound Campaign

SONOS SPEARHEADS GLOBAL SURVEY THAT SHOWS LISTENING TO MUSIC CAN TRANSFORM YOU

Local survey shows Hong Kongers rely on music to reduce stress, increase productivity and stimulate creativity

Listening is essential to human culture, progress, and happiness. Most of us enjoy music and other audio content daily, but we rarely pause to wonder why we are so drawn to it or to acknowledge the benefits we receive from listening. To appreciate listening’s ability to change our lives, leader in multi-room sound systems Sonos has launched The Brilliant Sound Campaign – a worldwide survey putting the spotlight on the transformative power of sound. Run across 12 countries,12,000 people found listening to be essential to human happiness, and that music might just be the key to reducing stress, improving productivity and being healthier.

Music can reach us on deep emotional levels. In the Sonos-led global survey, 54% of respondents say that music has made them either laugh or cry unexpectedly. While music can trigger emotions, it also has a profound impact on our daily lives with 3 out of 4 respondents agreeing that listening to music reduces stress. Another 52% said they are happier when listening to a favorite song, and that music helps boost their mood at work (58%).

Listening also has a major effect on our connections with other people, from friends and family to lovers and long-term partners. 76% of global respondents said they feel an instant connection with others who have similar taste in music. The lust-fuelling characteristics of music don’t just dissolve once the initial connection is made – most global survey respondents say that music makes sex much better (59%) and that it can even make them more adventurous in bed (56%).

Evelyn Lee, music therapist and founder of Prospect Music Therapy, an organisation that uses music therapy methods to promote health and well-being, is not surprised: “Listening to music, especially music that we prefer, releases a host of chemicals into the body which can affect our feelings and behaviours. Hormones such as oxytocin cause us to experience pleasurable emotions, contributing to relaxation, trust and increased social bonding. Listening to fast, stimulating music also produces adrenaline which is known to power our performance, especially in sports,” she added.

When conducted locally in fast-paced Hong Kong, the results gathered from the 1,000 respondents mirrored the worldwide survey with a reportedly significant positive impact on stress, productivity and fitness.

Listening elevates our emotions and reduces our stress

For Hong Kongers, listening to music can have a positive impact on their mood (47%) and significantly help with stress related to work and daily life tasks. Music has the power to bring us more than just a smile – 2 out of 5 respondents have laughed or cried unexpectedly when listening to music. To many, music is the key that helps them calm down and feel better (64.1%).

Listening makes us more productive and creative

Music is also seen as inspiration to kick-start your day or to help get more done, depending on the selected playlist! Music can significantly boost people’s productivity (35%) and creativity (27%). 1 out of 3 respondents turn to music as their muse that helps them think of new ideas when stuck and inspires them to do great work. Music even appears to be a better energizer than coffee, as 1 out of 2 would opt for music over coffee when it comes to getting work done.

Listening helps us realize our health goals and work out harder

Listening to fast-paced and stimulating music can have a direct link to fitness performance, as 81% of respondents say listening to great music inspires them to achieve their fitness goals. Moreover, 1 out of 4 shared that music has made a bigger impact on their fitness than any supplement. At the gym, Hong Kongers push themselves further and work out longer with the motivational role of music (43.3%).
Listening can bring families and friends together.

 

In Hong Kong, 2 of 5 respondents say that listening to music out loud can help connect their family and even ease tensions. 1 in 4 agree that hangouts happen more with background music.

“We believe that listening is essential to human progress, culture and happiness. So, our mission is to Inspire the World to Listen Better. For sixteen years, Sonos has focused on making listening out-loud more immersive and intuitive so that we can bring the power of brilliant sound to more households around the world. We are excited to be helping bring positive change to customers by inspiring them