The Ritz-Carlton Hotel – Let us Stay With You

In a new brand platform which launches this month, The Ritz-Carlton Hotel Company L.L.C. showcases the core service philosophy that makes them a successful luxury lodging company, with the introduction of an entirely new communications approach. Disrupting convention in the hotel category, The Ritz-Carlton poses an alternative style of question to guests, asking ‘Let Us Stay With You’, thereby reversing the age-old approach of hotels asking guests to stay with them. Through the use of artwork, film, messaging, and digital experience platforms, guests are requested to allow The Ritz-Carlton to be much more than just a hotel; indeed to be that indelible memory that lasts a lifetime.
The campaign delivers the message in an intriguing fashion, drawing explicitly on a guests’ power of memory, by creating serendipitous moments that recall the beautiful facilities, one-of-a-kind on-site experiences, and services provided by the ladies and gentlemen of The Ritz-Carlton. “We worked with a dynamic cross-section of more than 35,000 ladies and gentlemen around the world to define the pillars of the new brand platform” said Chris Gabaldon, Chief Sales & Marketing Officer of the luxury hotel company. “We made a deliberate decision not to call this a ‘campaign’ or ‘advertising program’ because we feel this platform is so much more than that. It is a series of guidelines which inform how we interact with our guests, which new products and services we introduce, how we train and evangelize our employees, and even our design décor strategy.”
The brand platform addresses a primary priority that the organization believes is essential to the long-term success of The Ritz-Carlton within an evolving luxury consumer mind-set: To create guests for life through thoughtful touch points along their continuous journey as a guest. “The Ritz-Carlton is a brand that has proven the test of time and has continued to elevate its game to compete not only within the luxury hotel sector, but amongst the most elite luxury labels in the world” commented Herve Humler, President of The Ritz-Carlton. “We continue to deliver a unique blend of refined, yet relevant physical spaces, legendary service, superb craftsmanship by the ladies and gentlemen who work for the company, and innovative services; proof that our legendary icon only continues to improve”.
Unique to previous platforms used by The Ritz-Carlton, ‘Let Us Stay With You’ declares the company’s clear point of view by defining those rare and special things that characterize true luxury. Uniting guests around the world by speaking directly to those connected by their wants and needs, rather than their geography and culture.
Components of the platform include a comprehensive advertising campaign, complemented by a memory-evoking piece of film, the introduction of additional social media networks and a website re-design revealing one of the most engaging new executions on The featurette which will debut mid-October is a dynamic, ever-changing online portal that allows ladies and gentlemen to publically curate triumphant stories of luxury service and care, reinforcing that the brand represents a new era in the luxury conversation among consumers.
Applications of the fully integrated platform also extend into the social space. ‘We care deeply about how our guests interact with us even while they’re not in our hotels, which is why we’ve paid special attention to the role of social media across our guests’ journeys” says Gabaldon, “Digital initiatives such as our Foursquare World Concierge further support our efforts to stay with our guests where ever they are, and to add value to their lives even when they’re not traveling with The Ritz-Carlton.
‘Let Us Stay With You’ packages have also been launched at Ritz-Carlton properties, in tandem with the roll out of the communications channels. ‘Discover With You’ opens a world of discovery in the Ritz-Carlton destinations, ‘Rejuvenate You’ offers a variety of tranquil spa moments and ‘Treat You’ carries the promise of the most exquisite surrounds of The Club Level.
The "Let Us Stay With You" themed platform is an integrated communication strategy, produced by Team One out of Los Angeles.

Pan Pacific Singapore

Pan Pacific Singapore appoints Mr. Craig Cook as Executive Assistant Manager

Ms. Alexandra Schmutterer as Director of Marketing Communications.

The two individuals will support General Manager, Scott Swank, in driving the success of the Hotel and day-to-day operations.  

Says Mr Swank, “Both positions are key to the operations and development of the organisation. With Craig and Alexandra continuing to helm the organization in their new positions, we are assured of the strong leadership required to drive the hotel to greater successes.”

Mr. Craig Cook, Executive Assistant Manager 
Prior to his new appointment, Craig was the Executive Assistant Manager of Dubai’s Ibn Battuta Gate Hotel operated by the Movenpick Hotels & Resorts, where he was the key driving force of the overall strategic operational planning of the Hotel.
An Australian native, Craig has over ten years of global experience holding key positions in upscale hotel brands which include the likes of Sheraton, InterContinental, Marriott and Essque. His passion and experience lies in conceptualizing, developing and leading teams in the creation and management of innovative restaurants and bars.

In his free time, Craig enjoys a game of golf, rugby, cricket and travelling. He is also musically inclined, armed with a degree in Music; and he’s even contributed his singing prowess to a number of music CD compilations.

Ms. Alexandra Schmutterer, Director of Marketing Communications

Alexandra joined Pan Pacific Singapore from Siemens, a global engineering conglomerate. In her most recent role as the Regional Communications Manager with Siemens Pte Ltd (Singapore), Alexandra focused on strategic planning and the execution of marketing communications in Asia.

With Alex’s extensive experience, she will lead the hotel’s marketing team in planning and executing marketing strategies.  Alex believes passionately in building networks and relationships as a core foundation for sustaining business success.

Outside of work, Alex is an active member of “PrimeTime” a Singapore women’s business & professional association.   She is also a volunteer with the National Parks Board.  Outside of networking and nature, her interests include traveling, reading and hiking.

Alexandra’s interest in hospitality is not new; she obtained a Diploma of Event Management in 2005, a testament to her passion about our industry.  She holds a Masters of Business Administration from the University of Passau, Germany and a Diploma of Marketing from Eastern Washington University, Spokane, Washington, USA.  Outside of her native tongue, Alex can communicate in English, French and Italian.

For more information, visit


United Celebrates Hong Kong to Tokyo Launch with Special Offers

United Continental Holdings, Inc. (NYSE: UAL) today announced a series of special deals in celebration of the airline’s inaugural service between Hong Kong and Tokyo on October 31, two of Asia’s most exciting cities, with special fares for economy travel and attractive package deals.

From now until December 22, 2011, roundtrip Economy class ticket for Tokyo starts as low as HK$2,300 *. Meanwhile, travelers can enjoy United’s three-day-two-night Tokyo package deal which starts from HK$2,999, or five-day-four-night package deal from HK$3,299.

For reservation or more information, please contact any of the below travel agents:
Continental Airline Holiday (Tel: 2870-8711)
Hong Thai Travel Service Limited (Tel: 2108-8888)
Poloair Travel Ltd. (Tel: 2152-1008)
Sunpac Tours & Travel Ltd. (Tel: 2810-9300)
Wincastle Travel (HK) Limited (Tel: 3913-6000)
Wing On Travel (Tel: 2921-6288)

The new daily nonstop service between Hong Kong and Tokyo, to be operated by Continental Airlines, will be the first expansion of the new United’s operation in Hong Kong since the legal merger in 2010. With this new service, passengers from Hong Kong will benefit from one-stop access to many more destinations via United’s international hub at Tokyo Narita Airport, including Guam, Honolulu, Los Angeles, Seattle and Houston. The schedule complements with the twice weekly nonstop service between Hong Kong & Guam and offers passengers daily service to Guam. This is also the first direct service (with a change of gauge at Narita) from Hong Kong to New York/ Newark to be offered by Continental in addition to the carrier’s daily nonstop Hong Kong-Newark Liberty flight. This service, together with service to San Francisco, Chicago, New York/ Newark, Guam, Singapore and Ho Chi Minh City, will bring more destinations in reach of passengers in Hong Kong than on any other non-local carriers.

Rail Europe Launches New B2B portal for South-East Asian

Rail Europe is today launching its new B2B portal for South East Asia. The website will enable travel agencies to provide improved services to clients looking to book rail products.
With the launch of this new website, Rail Europe shows its commitment to serving travel trade professionals in the region. The easy navigation, rich content, real time products availability, and simple booking process guarantees a hassle-free booking experience.
“We are launching this new B2B portal with a South East-Asian focus to respond to the demand from our strong GSA network in the region and the outstanding sales result achieved”, said Rail Europe CEO Pierre-Stéphane Austi. “The demand for European Rail Products has increased dramatically in 2011 especially from Malaysia and Indonesia.”
Austi continues: “Rail travel is the premier choice of transport method within Europe, eliminating airport inconveniences and providing direct destination transportation from remote rural locations to city centres. The fast train network is constantly developing, serving the entire region and allowing travel at a competitive price. Rail Europe is the gateway to booking these fast and value-added train journeys. In the third quarter of 2010, the company recorded a 36% year-on-year increase in bookings.”
Through this B2B portal, travel agencies from Indonesia, Malaysia, Singapore and the rest of South East Asia have access to the entire European rail product range including Eurail, BritRail, Swiss Passes, France Railpass and other European passes. They will also be able to book Point-to-Point tickets, domestic or international, which include tickets for ‘market-price’ such as Eurostar, TGV, Thalys, AVE, FrecciaRossa, and more. The portal can also be used for stand alone or group reservations on all European trains (night, day, panoramic trains, etc) as well as rail products from non European trains which include Amtrak (USA), Via Rail & Rocky Moutaineer (Canada) Japan pass, Korail (Korea), Indian Luxury Trains and The Ghan & The Overland (Australia).
Figures of rail products sold by Rail Europe in South East Asia have soared in 2011. Between January and July 2011, sales increased by 91% in Vietnam, by 71% in the Philippines, by 59% in Malaysia, by 54% in Singapore and 28% in both Indonesia and Thailand.
The B2B portal in the region will be supported by Dynasty Travel, Rail Europe’s premier partner in Singapore.

Hong Kong Launch of Garuda Indonesia

Holiday Tours Complementing Modernised Fleet with
Daily Direct Flights from Hong Kong to
Indonesia’s Most Exciting Travel Destinations
(Hong Kong, 19 September, 2011) — Indonesia’s national flag carrier Garuda Indonesia (GA) has launched a new package tour arm in Hong Kong.
The Garuda Orient Holidays (GOH) agency aims to boost the tourism industry to Indonesia, also serving the Southern China and Taiwan markets from its Hong Kong base.
GOH’s launch complements Garuda’s recent introduction of daily direct flights between Hong Kong and Bali, and twice-daily flights to Jakarta.
The package tour outfit is developing holidays and travel packages to various Indonesian destinations including eco-tourism, adventure, special interest and cultural attractions for the premium market, managed locally by Aerowisata, subsidiary of Garuda Indonesia.
GOH supports an ambitious business development programme for the carrier as it embarks on a modernised era – upgrading its service to become one of the highest-rated airlines in Asia.
Daily flights from Hong Kong to Bali are aboard brand new Boeing 737-800 ‘Next Generation’ aircraft, with the Jakarta service introducing new Airbus A330-200s.
Officiating at the Hong Kong launch of GOH, Garuda Indonesia Executive Vice President Marketing and Sales Mr. Muhammad Arif Wibowo said: “As Garuda undergoes an historic transformation and modernisation, our new package tour operation is committed to supporting both Indonesian tourism and this new era for the airline.”
Also attending the launch were GOH’s business partner Lotus Tours, travel agents and hospitality and tourism industry representatives.
Hong Kong joins a new network of regional GOH branches established so far in Australia, New Zealand, South Korea and Japan.
Garuda was recognised as ‘Most Improved Airline 2010’ by the influential Skytrax rating agency in the 2010 World Airline Awards – and declared an internationally recognised and accepted operation by the IATA Operational Safety Audit.
The carrier flies to most ASEAN destinations with the most extensive domestic route network in Indonesia.
For more information of Garuda Indonesia please visit

Jet Airways Inducts New Boeing 737-800

Jet Airways, India’s premier international airline, today announced the arrival of its first next generation Boeing 737-800 with Sky Interior. The induction of the new state-of-the-art Boeing 737-800 into Jet Airways’ young fleet is in keeping with the airline's commitment to continually innovate and differentiate its product for a heightened in-flight experience.

The all new Boeing 737-800 is replete with the very latest Boeing 787 inspired shape, color, décor and texture, all of which make for a truly unmatched flying experience. The minute the guest steps onboard the aircraft, he/she is greeted by the all new Sky Interior, complete with new cove lighting and a curved cabin architecture that provides a feeling of openness and space.

The bright new color and décor of the aircraft with modern, sculpted sidewalls and larger windows, combined with the effect of the light-emitting diode (LED) lighting significantly enhances the sense of spaciousness in the cabin. That aside, the dynamic and brighter LED lighting can portray different color schemes like a soft blue sky and a relaxing pallet of sunset colors, while providing for maximum efficiency and lower maintenance costs.

Another feature that will most definitely be appreciated by guests are the new pivot bins, which afford greater overhead bin capacity for storage. New improved passenger service units and a significantly quieter cabin also add to the comfort of the guests. In addition to this, the new Boeing 737 – 800 aircraft also possess superior on board, sound quality and clarity through new speakers that have been improved in each passenger row.

Jet Airways took delivery of the first of these 11 new next generation Boeing 737-800 aircraft to be inducted into the airline's fleet this month, with the balance  such aircraft  to be delivered between October 2011 and March 2013. Of the 11 new aircraft, 2 Boeing 737 – 800 will have a 16 Premiere and 138 Economy Class seating configuration complete with Jet Airways world-class in-flight entertainment system. The remaining 9 Boeings will  have 8 Premiere and 162 Economy Class seating configuratio

La Marmite Extends Bistronomy Concept in Soho with New Dishes

Traditional neighbourhood Parisian bistrot La Marmite has extended its “bistronomy” concept of combining quality dishes and a classic bistrot look with alluring prices in SoHo, Central.
Blending bistrot and gastronomy, the French concept of bistronomy brings diners traditional dishes with sophisticated twists created by top chefs for the casual everyday meal. This concept gives guests a warm and inviting atmosphere, with a top-quality gastronomic experience in an ambience that is relaxed during lunch or dinner.
Bistronomy originated in the 90s when a handful of famous young chefs decided rather than challenging each other for a Michelin Star, that they would apply their culinary skills in a casual atmosphere of a bistrot instead.  Creating the menu crise (crisis menu), diners were given an extraordinary gastronomic fare and left the bistrot with a taste of a Michelin-star restaurant without the high-cost.  The popular trend swept through the French capital during the wake of the last financial crisis and is being carried forth worldwide.
Visitors to La Marmite can expect a host of new delectable surprises. Executive Chef Philippe Orrico has added stunningly presented new seafood specialties inspired by the menu crise such as the French delicacy smoked eel which is celebrated with herring roe and a ‘Mimosa’ cauliflower salad as a new starter at just HK$98.  The refreshing salad is then topped with their edible summer flowers.
The additions continue with the pan-fried mushrooms with Bayonne ham, and an egg that has been steamed at the precise temperature of 63 degrees, that is then placed on top.  The Bayonne ham is based on a curing process, indigenous to southern France, which balances the mild, delicate, sweet and salty flavours.
Among new main course specialties are the almond crusted sea bass, bulgur paella with piquillo, baby squid and chorizo ($198).  The sea bass is topped with a medley of crushed almonds, breadcrumbs and paprika, baked in the oven and then laid on top of bulgur, cracked wheat popular in France.
The brunch options have expanded with the grilled fresh tuna on lentils with cherry tomatoes and an orange sauce at HK$228.  Pieces of tuna are grilled to perfection while the lentils are cooked with a dry white wine and accompanied with a French sorrel salad. 
Opened earlier this year at 44-46 Staunton Street, Soho, La Marmite is named after the French term for ‘cast iron cooking pot’.
With laminated wooden floors, light wooden furniture and lots of mirrors, the Parisian atmosphere is evoked by eclectic 1930s and 1940s posters – including an original black and white French Connection poster.
Wines are predominantly French, with a selection imported exclusively from more contemporary boutique vineyards.
Executive Chef Philippe Orrico is a protégé of celebrated chef Pierre Gagnaire, mentored at his restaurants in Paris, London and Pierre, at the Mandarin Oriental in Hong Kong.

Cirque du Soleil

Cirque du Soleil® has celebrated the 3rd anniversary of ZAIA at The Venetian Macao on September 1st by presenting new artistic elements to the show.
Guests around the region, including Hong Kong, Macau, Mainland China, Taiwan and Korea attended the celebration event of ZAIA. They were able to explore the hidden side of the show by attending a series of workshops on make-up, props, costume and a backstage tour.
The management from Cirque du Soleil, ZAIA and The Venetian Macao attended the celebration ceremony, including Mr. Daniel Lamarre, President and Chief Executive Officer of Cirque du Soleil, Mr. Jerry Nadal, Senior Vice-President, Resident Shows and Mr. Edward Tracy, President and Chief Executive Officer of Sands China Limited. Honorable guests from different sectors also joined the event to celebrate the great success of the show in Macau, best illustrated by a full house on the event night.
Mr. Daniel Lamarre said “We are so grateful for the popularity of ZAIA in Macau, Cirque du Soleil takes Macau as a springboard for our expansion in Asia, our success in Macau grants us confidence for future development plans around the region. With new elements added, ZAIA, now more than ever, will bring an exhilarating adventure and a sensual celebration of human beauty to audiences.”
ZAIA features new diversified performances including an incredible hand-to-hand act requiring absolute mastery of balance and control, a high level acrobatic act on roller skaters, a lion dance performance showcasing strong Asian influences and an astonishing juggling act where jugglers with illuminated costumes will astound audiences with their skills.

The Bar at W52

Wyndham Streets destination for casual luncheons, quality wines & distinctive cocktails
W52 reinstates its position as the Wyndham Street destination for casual lunches, quality wines and distinctive cocktails with the launch of their new downstairs bar concept.
The Bar at W52 has a fresh look and feel, with a new spacious entrance area featuring open street-side seating to complement its more intimate inner bar and outdoor terrace. The striking white marble interior is contrasted with splashes of black and light wood to create a modern, sophisticated atmosphere. It’s a destination for those who desire a more peaceful ambience while watching the world fly by on Wyndham Street.
Open throughout the day, W52 bar is effortlessly tempting diners inside for a Simply Italian bite to eat. At lunch, the Bar at W52 invites a casual crowd. With the menu based on that of the Restaurant at W52, which sits above the street level bar, expect exceptional quality authentic Italian dishes created by chef Francesco Berardinelli. Lunch at the bar is quick and casual, perfect for relaxed business meetings or social gathers.
The weekly changing set lunch menu at the Bar at W52 provides a starter, main, dessert and coffee for HK$108. The food is freshly prepared each day so the menu is subject to change depending on the season’s freshest ingredients. The starters range from soup to salads and the mains include popular Italian pasta and pizza, with a traditional Italian dessert of the day to round off the meal.
In the evenings, the doors are opened to reveal the expanded wine and cocktail lounge. Destined to become an instant hot-spot for in-the-know wine connoisseurs and cocktail-holics, the street level Bar at W52 launches with a new menu of refreshing cocktails and exclusive wines.
The beverage list is extensive, offering a range of unique wines and significantly delicious cocktails and champagne. The wine list features numerous boutique producers, offering quality wines such as Vermentino La Spinetta. The champagne cocktails are quirkily referred to as ‘bubbles’ and one of the special house champagnes to sip on is the must-try Brut Tradition Grand Cru Champagne, Egly-Ouriet.
W52 has numerous signature cocktails including dessert cocktails; a take on traditional desserts mixed with alcohol and made into a unique beverage. Try the latest signature cocktail Tropical Breeze featuring Vodka, mango puree, kiwi, mint leaves and ginger ale, – a breath of fresh air.
Conveniently named after its Central location, Hong Kong party-goers won’t be forgetting this address on nights out.
Contact Details:
Restaurant Manager: Alessandro Argento
Tel: (852) 6768 5252
Address: 52 Wyndham Street, Central, Hong Kong

$1m Travel Reward in Tropical North Queensland

Million Dollar Memo Companies Battle it Out for $1m Travel Reward in Tropical North Queensland

A night-time Indigenous experience, snorkelling the Great Barrier Reef, white-water rafting and hot-air ballooning are some of the "challenges" the 20 finalists in Tourism Queensland's Million Dollar Memo are experiencing in their quest to win AUD$1 million in Queensland incentive travel rewards.

Tourism Queensland CEO Anthony Hayes said the finalists, who represent companies from 11 countries and regions, had been absolutely "blown away" by their Tropical North Queensland experience as part of Queensland's Million Dollar Memo's incentive challenge event.

The Million Dollar Memo is Tourism Queensland's latest global campaign – offering the chance for one company to win AUD$1 million in Queensland incentive travel experiences for their staff.

"The Million Dollar Memo is the biggest logistical event Tourism Queensland has ever organised with the biggest prize we have ever offered – AUD$1 million for the winning company to spend on Queensland incentive travel rewards for their staff," Mr Hayes said.

"We have pulled out all stops to make sure that our 20 finalists are totally wowed by what Queensland has to offer."

Mr Hayes said the eight-day Million Dollar Memo incentive challenge event, which kicked off on the Gold Coast on 24 August, is seeing the 20 finalists competing for the ultimate reward across a range of Queensland destinations.

"During their time in Tropical North Queensland, the 20 finalists have enjoyed some of the region's iconic experiences, including taking a ride on the multi award-winning eco-accredited Skyrail Rainforest Cableway, meeting the kangaroos and wallabies at Kuranda's Rainforestation and enjoying hot-air ballooning and white-water rafting.

"They are also dining on the foreshore of beautiful Palm Cove, enjoying a night-time Indigenous experience in the heart of the rainforest, taking a trip to the Great Barrier Reef and competing in a round of golf at world-class course.

"The finalists are approaching the end of the event and the excitement is building in the lead-up to the announcement of the winner at Sea Temple Resort and Spa, Port Douglas, at 2pm this Wednesday, 31 August.

"I am sure that no matter who wins, they will all go back to their workplaces having had the experience of a lifetime."

Mr Hayes said incentive travellers spent more than $300 million in Queensland each year and Tourism Queensland hoped to grow this number by showing the world that Queensland was one of the world's most amazing destinations for companies to reward their staff.

He said while the challenge event was no "Survivor", with AUD$1 million in incentive travel rewards at stake, it was a serious competition.

"The shortlisted companies include multinationals with thousands of staff and smaller businesses with less than 10, operating in industries as diverse as architecture to insurance.

"While their businesses are all very different, they have one thing in common – they are all doing their utmost to make sure they are the winner."

Mr Hayes said the Final 20 undertook an impressive amount of creative promotional activity to reach this stage of the competition, which meant the Million Dollar Memo message that Queensland was one of the world's leading incentive travel destinations had already been extensively promoted all over the world.

"We estimate the campaign message has reached an audience of around five million people, including the entrants' personal contacts, business networks, customers and suppliers while marketing activity undertaken by these companies is worth an approximate media value of $6 million AUD.

"During the eight-day incentive challenge event, the 20 finalists have travelled to amazing locations on the Gold Coast, Brisbane, the Sunshine Coast and Tropical North Queensland, where the winner will be announced in Port Douglas on 31 August."

Mr Hayes said the Final 20 included three chosen by popular vote which were ASUS Design Centre (Taiwan), XinMedia (Taiwan), Yahoo! Taiwan (Taiwan) and 17 chosen by Tourism Queensland, including ADR Group of Companies (Indonesia), Base Architecture (Queensland, Australia), Bejing Huayuan Int'l Travel (China), Boomerang Reisen GmbH (Germany), COM2US Corp (Korea), Datamatics (India), DéLonghi (New South Wales, Australia), Hong Leong Assurance Berhad (Malaysia), Lend Lease (Queensland, Australia), Mary Kay Cosmetics (Victoria, Australia), Peoplebank (New South Wales, Australia), Procter & Gamble (Taiwan), Reading Room (United Kingdom), Samsung Card (Korea), Sparkloft Media (United States), Vero Insurance NZ Ltd (New Zealand), Wood Group Integrity Management (Western Australia, Australia).

The Million Dollar Memo campaign is proudly supported by Virgin Australia, Etihad Airways, Gold Coast Convention Bureau, Business Events Sunshine Coast, Tourism Whitsundays Convention Bureau and Business Events Cairns & Great Barrier Reef. Mackay Convention Bureau, Townsville Convention Bureau, Brisbane Marketing Convention Bureau are also supporting partners.

Further information on the finalists can be found at