Jimmy Choo Autumn 2021 campaign starring Hailey Bieber

Jimmy Choo introduces Hailey Bieber for the brand’s Autumn 2021 campaign entitled TIME TO DARE.

Captured on location in Los Angeles by Pierre-Ange Carlotti, the campaign explores exaggerated panoramas and intimate close-ups. Hailey’s gaze is confident, playful and magnetic. She’s on top of her world, living the life she dares.

This season marks a new chapter for Jimmy Choo. Hailey brings to life the modern glamour that defines our brand.” Hannah Colman, CEO

“Hailey is the embodiment of the Jimmy Choo spirit today – glamourous, sexy, alluring, daring and confident. She perfectly encapsulates the DNA that is the core of our brand.  I love her energy, style and her innate confidence that comes through in each of the images. I am so thrilled we were able to work together to create such a beautiful campaign.” Sandra Choi, Creative Director

The Autumn 2021 Women’s collection is inherently glamorous, bold shapes and colors talk to multiple facets of style, from day to night.


Model: Hailey Bieber

Photographer: Pierre-Ange Carlotti

Film Director: Terence Connors

BTS Photographer: Tyrell Hampton

Creative Direction: Sandra Choi

Art Direction: The Sunshine Company / Ben Kelway

Stylist: Ilona Hamer

Hair: Mara Roszak

Make-up: Kate Synnott

COS Autumn Winter Debut with Hybrid Show at London Fashion Week

COS is pleased to announce it will debut its Autumn Winter 2021 collection at London Fashion Week presented by Clearpay September 2021, with a hybrid show encompassing a physical catwalk, merged with artistic portraiture and moving image, digitally live-streamed to all at cos.com.

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Emerging from a time of change with a reinvigorated sense of purpose and commitment, the Autumn Winter season will mark a new direction for the brand. The collection will embody timeless COS style signatures and embrace elevated, redefined wardrobe icons.

Exploring new ways of looking at contemporary culture through a fashion lens, the campaign features actor, Manny Jacinto; activist, futurist and storyteller, Janaya Future Khan, and coveted supermodel Raquel Zimmermann, alongside a cast of other inspiring innovators and creators shaping the way we think about tomorrow — a collective expression that sets out to rethink the future.

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The brand continues to nurture its commitment to sustainability with a collection crafted towards circularity. From organic and repurposed materials to recycled fabrics, a considered approach throughout the design and production process limits the demand on natural resources.

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A new logo will also debut with the collection and across all packaging starting this autumn. Made using responsibly sourced paper and featuring durable woven paper handles, new material innovation ensures packaging is 100% recyclable, aligning with the brand’s wider sustainability values.

Fall/Winter 2021 Porsche x BOSS collection

Back for the sixth season of the successful collaboration, Porsche and BOSS reveal the Fall/Winter 2021 menswear collection, combining the passion for highest product quality and design that both brands are known for.

This season, innovation comes to the forefront, as the latest models of the Porsche Taycan provided the inspiration for the collection. A sportscar for a new era, it is the automotive icon’s first model to be all-electric and is the most powerful in its class. Its streamlined shape and pioneering construction inform the design features of a collection full of dressed-down essentials, combining rich materials and precise cuts for a sleek, contemporary look.

Muted, sophisticated colors such as deep purple, metallic bronze, and black run throughout the collaboration. From the thin stripe accent that mirrors the bold design of the rear light strip on the vehicle, to the rich purple hue that echoes the new frozen berry metallic exterior color option of the sportscar, each aspect is picked up from the refined design details of the Porsche Taycan. Padded jackets, polo shirts, and statement sneakers create an easygoing yet confident mood.

The new Porsche x BOSS Fall/Winter 2021 collection has arrived Hong Kong and Macau BOSS Stores.



Chris Hemsworth for BOSS Fall/Winter 2021 | BOSS

New-season style inspiration lacking so far? Allow Chris Hemsworth to present a masterclass in cool and casual looks as we make the transition into fall.

The Hollywood actor, fitness entrepreneur, and family man – who can now add global ambassador for BOSS to the list – showcases laidback pieces from the brand’s Fall/Winter 2021 collection in a new campaign.


Revealed earlier this year as the new global face of BOSS, Hemsworth showcases the art of effortless layering in his second fashion outing for the brand. Hoodies, sneakers, drawstring pants, and tailored outerwear come together in four easygoing new looks.

The pared-back color palette is perfect for the cooler months: elegant hues of cream, camel, gray, and navy can be mixed and matched with ease.

The BOSS Fall/Winter 2021 collection is now available in BOSS Stores globally.

Ready for every move: Introducing BOSS Performance

Modern style gets all-new capabilities for FW21 with the launch of BOSS Performance. Ready to react to whatever the day may hold, the new menswear collection is designed for lifestyles that demand clothing that performs.

An action-packed film captures the new collection being put to the test by two campaign protagonists, who run, jump, and leap through the iconic surroundings of London’s Barbican. While being pushed to the limit, the pieces maintain a perfectly put-together look.

Signature BOSS suits are crafted from four-way stretch fabric that flexes effortlessly with the movement of the body. Tailored shirts are cut from breathable, high-stretch, and trans-seasonal materials, offering thermal regulation for year-round wear.

Meanwhile outerwear utilizes three-layer water-repellent fabric with a windproof membrane to protect against the elements. Many of the jackets are 3-in-1, including detachable interior layers that can be worn together or as separate pieces.

Every detail is considered. Suit jackets feature breathable, stretch linings, and secure interior pockets to store earbuds; a lightweight coat can be packed away; and for easy care, tailoring is machine washable and crease resistant.

The new collection is now available in BOSS HK & Macau stores.




New perspectives for a new reality: BOSS moves forward into Fall/Winter 2021

The pioneer of modern tailoring continues to explore new directions. Shot by Joshua Woods, the BOSS Fall/Winter 2021 global campaign brings an inviting warmth and approachability to the brand’s signature elevated aesthetic.

The unique set references the rock formations at Peiffer Beach, Big Sur, famous for inspiring artists and writers the world over.

The palette reflects the new warm and inviting mood, with camel appearing throughout the collection alongside grounding base hues of classic black and white.

Accents of vivid blue, green, yellow, and red are also echoed in the brightly painted rocks that appear before the nature-inspired backdrop.

The casualization of the BOSS brand continues apace for Fall/Winter 2021, with bright tracksuits, agenda-setting puffer coats, and cozy hoodies all front and center in the new collection.

The elegance of the brand is never far away, however, with super-soft knitted pieces and perfectly cut outerwear appearing throughout.

From athleisure essentials to sharply tailored pants, every element in the new collection is designed to be mixed and matched to create a new modern aesthetic.

The determination of the BOSS individual shines through – determination to move forward into a whole new world, confident that many more great things are around the corner.

TAV first Korean fashion-designer brand in Harbour City

Opening on 20th August, TAV will be the first Korean fashion-designer brand to open its boutique in Harbour City, the largest premier-retail hub in Hong Kong, showcasing the brand’s pervasive popularity and ever-growing potential.

Launched in Hong Kong in 2020, TAV was founded by creative director Nikki Lee, a Korean fashion designer experienced in working in the fashion industry in Hong Kong, Australia and South Korea. Within just one year since its debut, TAV quickly won the hearts of its fans around the world, including celebrities in South Korea and Hong Kong, and today continues to expand its fan base, particularly across Southeast Asia.


Along with the new store in Harbour City, TAV now boasts a total of four physical boutiques in Hong Kong. The brand’s first offline store was TAV’s showroom at PMQ, the icon of creativity and design in Hong Kong, opened with its debut Spring/Summer 2020 collection. Following positive responses from its clients, who love its “easily wearable, but elegant and formal” approach, TAV set-up two additional selling channels on Kowloon side — at K11 Select in K11 Art Mall and STORiES in K11 MUSEA.

The core ethos of TAV is “timeless design, sustainable fabrics”— expressing the brand’s vision to design and produce long-lasting fashion items that ultimately reduce indiscriminate clothing consumption. Being a brand born and grown in Hong Kong, which is the centre of a fast-changing environment, TAV is calling for a slow-fashion movement by providing Hong Kong and global customers quality designs, beyond being solely a premiere fashion brand.

TAV Stores
H301, Block B, PMQ, 35 Aberdeen Street, Central

Tel: 2656 3339

K11 Select @K11 Art Mall

Location 7 of Shops 104A & 106, K11 Art Mall, Tsim Sha Tsui

Tel: 6758 2232

Harbour City

Shop 2108, Gateway Arcade, Harbour City, Tsim Sha Tsui

Tel: TBC

TAV Online Store: www.thetavstore2.com
TAV Instagram: @TheTAV_Official
TAV Facebook: @tav.hongkong

Theory Men’s Fall 2021

In a year upended by a global pandemic, our research and design process changed as a response to the shift in our day-to-day lives. Our starting point for the Fall 2021 collection was product and textile innovation, versatility, and redefining workwear for this new world. The silhouette and fabric direction was informed by a renewed sense of ease, comfort, and casual elegance.

Dominated by red tones, the color palette is inspired by fall foliage, dried flowers, and works by artist Donald Judd. Dusty pink and petrol blue take the lead, while dry red and warm orange usher in September, and shades of purple paired with hawthorne mustard close out the season.

A series of new fabric franchises have emerged. Bond Wool—a technical Japanese wool blend with functional properties and a classic hand—comes in several weights for a variety of uses from pants and a new relaxed-fit blazer to outerwear both long and short. A new, water-resistant sweater yarn, Armor Merino, brings a fresh perspective to fall knitwear as a transitional layer that’s perfect under a down vest or technical outerwear.

Traceable Knit—a sustainable tech-wool ponte comprised of traceable wool and nylon spun from recycled sea waste—is used in our softest, most comfortable blazer yet. A prime example of our new approach to workwear, it fuses elegant tailoring with the effortlessness of a cardigan. The versatile shirt jacket continues to dominate the wovens section in several new iterations that can be worn as a layering piece, transitional jacket, or as an alternative to a blazer.

We are also excited to present an athleisure capsule which launches at the beginning of the season and will be refreshed throughout. A more casual, sporty direction for Theory, this range of styles toggles between the home office and off-duty adventures. Informed by the idea of reduction central to artist Jenny Holzer’s 2012 Top Secret series, the mixed-media combo.


Furla F/W21 campaign | The Joie De Vivre

The Furla Fall Winter 2021 campaign is a tribute to the joie de vivre: encouraging us to live with lightness and originality. Embedded with messages of inclusiveness, friendship is illustrated as the true bond that binds. The storytelling is built around the playfulness and pleasure generated by fun itself.

Grace and elegance of choreographed gestures are portrayed by images that underscore dynamism as a symbol of vitality and lightheartedness. The silhouettes of the models interact in open spaces, where the landscape, represented by green meadows and branched intertwining, never overpowers history. The verdant expanse serves as a canvas where life’s treasured moments are crystallised in time.

Uniquely cut images and various frames cornice scenes of camaraderie in a series of intimate portraits, as the new collection emerges as the true protagonist.  In addition to winter’s novelties, such as the Furla Portagioia, the Furla Splendida, the Furla Miastella and the Furla Sirena bags; new lines of footwear, watches and eyewear are added to the collection.

Natural daylight accentuates the charm of a vibrant color palette distributed over the highlights of the collection. They are evocative nuances that reflect the colors of nature, as an inexhaustible source of positivity, purity, and desire to dream. To complete the picture, there is a well-finished styling with balance, through which the craftsmanship, the quality of the materials and the refinement of the details emerge. All elements that highlight the importance of the brand’s DNA.

The soundtrack of the video is “Bello” by Cyril Giroux, chosen by Furla to highlight its Italian roots and echo its heritage and core values.

The result is a story told via images that enhance life, and the joy derived from sharing precious moments with those we love.

The new Fall Winter 2021 campaign is a continuation of the #funfurla digital communication project, launched last season. Through social media, the brand’s initiative aims to reach Millennials and Gen Z, with a dedicated, dynamic and engaging language.


Creative Direction: Macsiotti

Photos: Dario Catellani

Video: Lorenzo Gironi

Stylist: Vittoria Cerciello

Loro Piana Fall Winter 2021 Women’s and Men’s Collection

Sensual simplicity of an uncontrived flow: the Loro Piana Fall Winter 2021-2022 collection conveys a sense of touch through colour and gives a tactile feel, projecting an idea of effortless femininity.

Milano, with its distinctively reserved yet assertive elegance, and the iconic design which defined the very idea of modernism in both aesthetic and craft, is the frame and the background: a way of dressing and behaving; an attitude in choosing hues that glide smoothly from the natural to the mineral, from the neutral to the vibrant, leaving a soft imprint and letting the wearer shine through.

The thoughtful purity of the design and the benevolence of volume create a wardrobe of distinctive ease: funnel-neck coats; buttonless outerwear with intarsia, braided detailing and removable knit collars; shearling jackets with the movement of a robe de Chambre; shearling coats and blousons; cropped duvets and double- layer parkas; pencil overcoats; jumpers matched with a-line skirts or fluid trousers; tactile, textured jumpers with multiple stitches; ribbed sfumato jumpers and skirts; printed silk dresses; striped shirts; pleated skirts. All of accessorized with smooth or sporty boots, moccasins with contrast details and soft pouches. The silhouette is liquid and elongated.

Precise yet natural, the new Loro Piana wardrobe is meant to be used easily across occasions, from work to leisure and beyond, as pleasurable to the touch as it is to wear and look at.

The colour palette, exalted by a choice of cashmere, Baby Cashmere, silk, lambskin, shearling, moves from warm notes of Maple Syrup, Peanut Butter, Japanese Maple and Steamed Milk to denser hues of Red Pear, Winter Rose, Green Topaz and Gaia Stone to mineral tones of Smoky Quartz, Citrine Quartz, Dark Grey and finally reaches the density of Black, a first in the Loro Piana world and an opening to evening occasions.

With flowing ease and monochromatic elegance, the collection suggests, as ever for Loro Piana, an idea of multisensorial balance, with a quiet metropolitan edge.


The preciousness of the materials, the unicity of the detailing and the ease of the shapes are essential qualities of the Loro Piana Fall Winter 2021-2022 collection.

The offer moves smoothly from the relaxed sophistication of city dressing to the adaptable spirit of luxury sportswear to a decidedly more leisurely, in and out of the household feel.

A renewed attention for volumes and shapes calls for a transversal and transgenerational audience: coats have round forms and dropped shoulders, blousons fit snugly, jumpers show graphic textures that excite both eye and touch. Leather trimmings recur as an understated but unmistakable signature. Traditional patterns such as pied de poule and Prince of Wales are used in non-predictable ways, either blown-up or scaled-down. The ease of jersey tailoring, a Loro Piana signature, is reassessed in an idea of uncontrived properness that does not do away with comfort.

A lineup of transversal pieces builds up a wardrobe suited for different moments of the day or days of the week, and different occasions, keeping a remarkable nonchalance along the way. Loose overshirt jackets; streamlined coats; welcoming checkered overcoats; double-layer utilitarian parkas; double-faced, hooded shearling blouson; leather-trimmed zip-up blousons; jersey anoraks with matching pants; multi- yarn jumpers and textured jumpers with a graphic feel. Reversibility expands functions on outerwear. Light turtleneck and crewneck jumpers recur as an underpinning and trousers have a lean fit. Accessories are suede and shearling sneakers with thick white soles, and checked scarves.

The amalgamation of organic notes of Camel, Caramel, Beak, Grey Mélange, Notturno GreyMélange, Dark Pebble, Senape, Dark Bordeaux follows a tactile flow of cashmere and Baby Cashmere, with Coarsehair cashmere giving depth to the textures throughout.

An idea of quiet ease and subtle personality comes forward.