The Gold Coast put on the charms…

Queenslanders are being urged to holiday on the Gold Coast as the first burst of campaign activity launches to support struggling operators looking to capitalise on a tourism-led recovery.

Destination Gold Coast CEO Annaliese Battista said the new campaign launched on 15 June, is the first step in revitalising Gold Coast’s tourism sector with the push set to be extended interstate once border restrictions are lifted.

“Now that intrastate travel restrictions have eased, we’ve wasted no time in rolling out our ‘Come Back and Play’ campaign to tempt holidaymakers to explore their own backyard, as Aussies emerge from lockdown,” Ms Battista said.

“Gold Coast operators are desperate to clawback the economic losses they sustained as a result of the COVID-crisis and we know pent-up demand for travel will continue to grow as social and travel restrictions are further relaxed.

“The $1.5 million campaign is part of a four-phased plan to trigger a tourism-led economic recovery by reminding Aussies there’s no better place to holiday than in Australia’s favourite playground.

“We are focused on reanimating Gold Coast’s economy to support the one in seven Gold Coasters employed in the tourism sector, alongside our operators, who have felt the brunt of devastation over the past five months.”

The 14-week campaign adapts core experiences and creative components from Destination Gold Coast’s previous successful domestic marketing campaigns that resulted in a record-breaking 14.2 million visitors to the Gold Coast throughout 2019.

Compelling vision of the Gold Coast will be broadcast across free-to-air TV and radio, digital and social media placements to entice audiences to come and play with a range of holiday deals.

Ms Battista said the latest campaign will leverage appetite for drive holidays and primarily target high-spending travellers from Brisbane and regional Queensland.

“Our chief priority is to jump-start the domestic market by stimulating demand, visitation and expenditure for the city,” she said.

“In the immediate term this will be to attract intrastate visitors eager to explore attractions and experiences and engage in activities they’ve missed out on, like dining in at a restaurant or café.”

Destination Gold Coast’s suite of ‘remind’ videos released last month captured the hearts and minds of more than 5 million Aussie and Kiwi viewers during various stages of lockdown, presenting a tactical opportunity to appeal to a captive audience.

A wealth of recent research consistently shows the Gold Coast near or at the top of the list for post-COVID interstate travel.

Ms Battista said the Gold Coast had unfortunately been unable to fully capitalise on the demand as a result of border closures and was hoping interstate travellers would be welcomed back as soon as it was deemed safe to do so.

“Intrastate travel is a welcome step for Gold Coast tourism’s road to recovery, but it is not enough to make up for the shortfall of an estimated financial loss of $310 million per month, after the region arguably the most impacted by the pandemic, was decimated in its wake,” she said.

Twelve experiences, events and products from across the Gold Coast that feature in the campaign include:

  • Rainbow Bay, Coolangatta
  • Sea World, Main Beach
  • Warner Bros. Movie World, Oxenford
  • Miami Marketta, Miami
  • SWELL Sculpture Festival, Currumbin
  • Jumpinpin, South Stradbroke Island
  • Curtis Falls, Tamborine Mountain
  • Gwinganna Lifestyle Retreat, Tallebudgera Valley
  • Gold Coast Broadwater
  • Dreamworld, Coomera
  • Tallebudgera Creek
  • Sea World Cruises, Main Beach

https://www.destinationgoldcoast.com

New Program to Support Domestic Business Events Sector in Australia

A new $1.5 million program launched today will help the domestic business events sector get back on its feet in the wake of the COVID-19 crisis and drive new business to regions around Australia.

Tourism Australia’s Business Events Boost Program will provide convention bureaux, convention centres, professional conference organisers and event managers with the opportunity to leverage the agency’s expertise and help win new domestic business.

Federal Tourism Minister Simon Birmingham said that getting the domestic business events industry up and running as quickly as possible would be critical to the industry’s recovery from the impacts of COVID-19.

“Business events are one of the most crucial sectors of our tourism industry delivering huge economic benefits to communities around Australia,” Minister Birmingham said.

“The sector has been severely impacted by the COVID-19 crisis with the widespread cancellations of many domestic business events and a significant number of international events postponed.

“With restrictions now starting to lift and interstate travel starting to re-commence, this program will help venues and destinations to better market themselves in what is a highly competitive industry and secure lucrative corporate meetings, annual conferences, exhibitions and incentive events.

“Business events have major flow-on effects by helping to fill hotels, bars and restaurants, and will provide a much-needed boost to businesses and local economies as they rebuild from the impacts of the COVID-19 crisis.”

The Business Events Boost Program aims to provide industry with the skills and resources it needs to drive new business for Australia through a range of marketing and distribution initiatives.

The program represents a shift in focus towards the domestic business events space and forms part of a broader recovery strategy being delivered by Business Events Australia to support Australian industry through this time and to ensure Australia continues to be recognised as a quality business events destination.

“With international travel restrictions likely to be in place for some time yet, the recovery of Australia’s business events industry will be driven by domestic activity as soon as it is safe and practical to do so,” Penny Lion, Executive General Manager of Events at Tourism Australia, said.

“We are very pleased to be launching the Business Events Boost Program as part of our overall strategy to help the Australian business events industry recover from the impacts of COVID-19, and  are looking forward to partnering with them to deliver initiatives to help kickstart domestic business events.

“The program is a domestic iteration of our already successful and internationally focussed ‘Advance Program’ and will provide the industry an opportunity to access funding for innovative marketing and distribution initiatives.”

The new Business Events Boost Program will be run by Tourism Australia’s dedicated business events unit, Business Event Australia, throughout FY2020/21. Applications are set to open on 1 July 2020 and close on 30 September 2020.

More information, including details on eligibility criteria, can be found at: Australia.com/businessevents

G Adventures unveils new ‘Travel with Confidence’ policy

New safety measures to be implemented across all G Adventures tours 

As the tourism industry looks to the future of travel following the COVID-19 pandemic, G Adventures has unveiled a new ‘Travel with Confidence’ policy which introduces new safety procedures across all future G Adventures trips. Designed to ensure the safety and wellbeing of both travellers and employees, while continuing to deliver the adventure of a lifetime, the policy includes new social distancing and hygiene measures that will be in place from the moment travellers join a trip until they depart.

Working with G Adventures’ global supplier network, the new policy encompasses transportation, where travellers eat, accommodation and activities on the ground. It also highlights the importance of G Adventures’ small group offering, which helps facilitate many of the new safety measures, as well as the key role played by the dedicated CEOs (chief experience officers) to provide increased reassurance, local knowledge and support to travellers whilst on a trip.

“Our new Travel with Confidence policy allows us to reassure our travellers that when they are ready to travel again all the necessary procedures are in place to keep them safe on their adventure,” says G Adventures’ founder, Bruce Poon Tip.

“G Adventures has always run small group tours which by nature mean our travellers have more freedom and space, even before social distancing came into play. Our incredible CEOs have been committed to delivering the best possible experience to our travellers around the world for thirty years. Their local knowledge, expertise and support will play a more important role than ever in helping travellers to feel safe while in destination, so they can focus on enjoying the adventure of a lifetime.

“We have always selected our accommodation, restaurant and food service partners based on their high standards and local roots and we are working closely with them to further optimize their health, safety and cleanliness procedures. This means our travellers can continue to experience these local gems while feeling confident that their safety is being taken care of,” Poon Tip continues.

Focused on reducing risk, the Travel with Confidence policy utilizes the benefits provided by G Adventures’ small group tours, including staying at smaller hotels with fewer guests, while ensuring travellers can continue to foster great connections and access places often overlooked by larger groups.

As part of the new policy, G Adventures’ CEOs will receive increased training beyond their existing first aid and safety training to ensure they are up to date with all new safety procedures and are able to assist travellers should they feel unwell while on tour. Their local knowledge allows for greater flexibility when it comes to knowing the best time to visit certain highlights to avoid crowds whenever possible, and suggesting restaurants with the strictest hygiene practices or those where travellers can reserve a table or room in advance. Equipment used during activities will be subject to increased cleaning measures, while hand sanitizer will be provided wherever possible throughout trips. Travellers will be encouraged to bring their own face coverings such as buffs, facemasks or bandanas, as well as personal hand sanitizer to ensure additional levels of protection.

Increased hygiene protocols will also be included on G Adventures’ fleet of small, private vehicles and boats, with the introduction of daily deep cleaning, compulsory hand sanitizer use before every embarkation, assigned seats for travellers, and facial coverings being recommended while on board. Additional cleaning will take place in high traffic areas on board boats and, to support physical distancing, travellers will be assigned seating during certain meal times. Local transportation has always been a unique part of the cultural experience on many of G Adventures’ tours. In support of this new policy, when it is used, precautions will be followed in adherence to local health and safety regulations to keep travellers safe and sound.

On land itineraries, al fresco dining options and “grab and go” boxes are two new options being introduced as part of increased food safety. Family style or self-serve buffets will be avoided and separate tables or dining areas will be offered wherever possible in restaurants.

G Adventures will work with accommodation providers to introduce increased daily cleaning, with disinfection of surfaces inside traveller rooms and extra cleaning on high contact areas such as light switches, door handles and TV remotes. In addition, no hotel staff will be permitted to enter guests rooms once it has been cleaned to avoid contamination. To support social distancing, those travelling solo and sharing a room will have the same roommate assigned for the entire trip wherever possible. Travellers who desire their own space will be able to take advantage of increased availability of solo rooms and more affordable ‘My Own Room’ rates.

Before starting their trip, travellers will be able to speak with G Adventures’ team of Global Connection Officers, who are available 24/7 on the phone to assist with any safety or health queries. Any traveller feeling unwell in the lead up to their trip will be able to take advantage of G Adventures’ Book with Confidence policy, which provides the flexibility and freedom to delay until they are feeling better (terms and conditions apply).

For more information on the new Travel with Confidence policy visit: https://www.gadventures.com/travel-with-confidence/

Virtual Yoga @ Necker Island

Virtual yoga sessions may well have become a sign of the times right now, however when that live yoga session is coming directly from one of the most exclusive private islands in the world, it might just have something slightly special.

Virgin Limited Edition, who own an award-winning collection of luxury retreats around the world is launching virtual yoga, live from Necker Island, its stunning private island in the iconic British Virgin Islands.

Renowned for not only being the home to Sir Richard Branson, the beautiful 74 acres of private paradise and unquestionably the most idyllic place in the British Virgin Islands, is also home to yoga teacher Katie Doo.

Whilst Katie typically spends her days offering group and private yoga lessons exclusively for the guests of Necker Island, Virgin Limited Edition will be sharing a series of live yoga sessions from Katie, directly from the stunning surrounds of Necker Island.

Katie has more than 10 years’ experience in wellness and beauty and has spent the past year ensuring her skills, combined with the exquisite surrounds of Necker Island, enable her guests to truly switch off, relax and unwind.  And whilst we might not have such a beautiful location to enjoy right now, Katie’s yoga sessions will not only bring her expertise and love for the practice to Instagram; but also the picture-perfect setting of the British Virgin Islands, to us at home.

“The practice of yoga has completely transformed my life”, says Katie.  “I truly believe that great energy is contagious, and yoga enables us to magnify our feel-good vibrations.  It allows us to escape to a special place, especially during a time when life is not quite normal, and exercise becomes an even more important part of our mental wellbeing.

“I couldn’t be happier than to share my practice of yoga and help bring that special place into people’s homes, combined with the incredible location I’m so privileged to spend my days.”

Virtual yoga sessions will be for all levels of fitness and yoga and will start on Thursday 18th June and run weekly for four weeks.

When:          Every Thursday at 17:00 BST, starting 18th June 2020 for four weeks

Where:        Instagram @VirginLimitedEdition

Virgin Limited Edition has been running a succession of virtual programmes including its hugely successful sofa safari from the stunning plains of the famous Maasai Mara at its tented safari camp, Mahali Mzuri, as well as Ulusaba, its luxury private game reserve in the Sabi Sand, South Africa.  Despite the fact that it is still difficult to travel right now, this virtual series of videos have allowed us to still dream of travelling.

Additional Virgin Limited Edition’s Lives:

 Live game drive from the magic of the bush at Ulusaba Private Game Reserve

When:          Every Monday at 3:00pm BST

Where:         Instagram – @VirginLimitedEdition

Live game drive from the majesty of the Maasai Mara at Mahali Mzuri

When:          Every Wednesday at 3:00pm BST

Where:         Facebook – @VirginLimitedEdition

For more information on Ulusaba Private Game Reserve, Mahali Mzuri, Necker Island or Virgin Limited Edition call T: 0800 716 919 (UK toll free). Alternatively e-mail enquiries@virginlimitededition.com.

AlUla re-opening October 2020

In October 2020, AlUa, an undiscovered wonder of the world which includes a UNESCO World Heritage Site, will officially re-open and welcome visitors.

While some attendees of AlUa’s Winter at Tantora annual arts festival have been granted access to the archaeological sites in the event’s first two years, now for the first time, AlUla’s landmarks of unprecedented historical and cultural significance and its 250,000 years of human legacy are going to be accessible for all visitors all year round.

AlUla is in North West Saudi Arabia and is accessed via air from Jeddah or Riyadh, and by car from Medina, Tabuk Airport, and the Red Sea. With a focus firmly on conservation and responsible tourism, since 2017 The Royal Commission for AlUla (RCU) has been transforming AlUla into a must-visit culture and heritage destination.

Visitors will be able to access the main heritage sites, cultural touring options, and a range of adventure experiences.

Phillip Jones, Chief Destination Officer, RCU said, “With the rebound of the travel sector undoubtedly starting close to home, KSA residents within a drive or a short flight of AlUla will get a head start on experiencing the raw, natural beauty and monumentality of landscapes in their backyard.”

Overnight visitors can choose from five accommodation providers each with its own take on desert luxury. AlUla’s accommodation stock is set to progressively increase to more than 9400 rooms by 2035.

The four key heritage sites that visitors will be able to access are, Hegra, a UNESCO World Heritage Site since 2008; Dadan, probably one of the most developed 1st millennium BCE cities of the Arabian Peninsula; Jabal Ikmah, often referred to as the ‘open-air library’, offering insights to ancient beliefs, rituals and practices of every-day life; and Old Town, the ancient walled city of AlUla which has been at the crossroad of civilisations from the twelfth century CE.

AlUla’s immersive experiences will also extend beyond the heritage sites.

Walks, treks and trails will be available both guided by the local Rawi (Arabic storyteller) or self-guided for visitors who want to delve deeper into the stories and customs of the region.

“We are developing immersive, light-touch experiences that harness the power and silence of the landscapes, experiences like guided stargazing in a desert night sky that has inspired science, religion, philosophy, art and literature for millennia.”

Adventure tourists will also be catered for, whether it’s tearing around the sandscapes in a desert buggy, or taking to the skies in a vintage light air-craft to see volcanic craters and key hole tombs in the lava fields of Harrat Khaybar.

For families, Hijrat Noura, or Princess Noura Farm, located close to Hegra offers a chance to get up close and personal with the local flora and fauna.

Winter Park, an experience developed for the Winter at Tantora festival will also make a come-back as a more permanent attraction offering a casual open-air atmosphere for food trucks and art installations.

After a day of sightseeing, visitors can stroll through the cool and sheltered oasis – a green canopy of palm grove where the air is perfumed with the scent of dates, orange and mint grown nearby.

Dining options include local restaurants, many featuring produce sourced from nearby farms.

For the business tourism market, Maraya, a wonder of the architectural world, is a multi-use 500-seat events venue that is covered in 10,000 square metres of mirrors, reflecting the surrounding landscape. Maraya is scheduled to re-open in December 2020.

“A visit to AlUla is a transformative experience to all who have visited. Its vast open spaces, its secrets of civilisations gone by and the pure wonder of its landmarks – both old and new,” said Mr Jones.

ABOUT THE ROYAL COMMISSION FOR ALULA
The Royal Commission for Al-Ula(RCU) was established on July 20th, 2017 to protect and safeguard Al-Ula, embarking on a long-term plan to develop and deliver a sensitive, sustainable transformation of the region, reaffirming it as one of country’s most important archaeological and cultural destinations and preparing it to welcome visitors from around the world.

New Caledonia Goes Virtual

New Caledonia Tourism has launched a new virtual hub filled with immersive videos and images to discover a taste of the South Pacific destination until borders reopen. Head to newcaledonia.travel to explore the flavours of New Caledonia with recipes inspired by the destination, chill out with a range of relaxing music videos set to soothing views of New Caledonia’s landscapes or get your adrenaline pumping with a 360 degree video experience – such as skydiving over New Caledonia’s UNESCO World Heritage listed lagoon.

“While international borders remain closed, New Caledonia Tourism wants to keep the dream of travel alive for our Australian neighbours. This is just a taster of what travellers can enjoy in New Caledonia, and we look forward to welcoming visitors again soon to discover all they’ve experienced virtually and so much more,” said Emilie Hess, Director of New Caledonia Tourism, Australia.

New content will be launched on the hub and via New Caledonia’s social media each week. Follow #NewCalUploading on Facebook and Instagram to join the conversation.

For more information, visit newcaledonia.travel.

Monaco Reopens

Monte-Carlo Bay Hotel & Resort Lagoon  © Monte-Carlo Société des Bains de Mer

After two months of lockdown, health prevention policies implemented by the authorities of the Principality of Monaco have allowed since the beginning of May, a gradual recovery of economic and touristic activities.

Step by step, many sectors are reviving their activities in close cooperation with professional and economic actors and in strict compliance with the safety measures against the pandemic.

Since 2 June 2020, museums, bars and restaurants have started to reopen, a few days after the shops and joining a vast recovery movement. In a context where the Government of Monaco has always prioritised health safety, especially at the peak of the crisis, everything has been done to protect residents, day trippers and tourists, and therefore limit the impact of COVID-19.

Hotel Hermitage Monte-Carlo  © Monte-Carlo Société des Bains de Mer

Today, hotels of Monaco are mobilized towards one objective:  welcoming customers in the best conditions, with high standard of health protection, according the following schedule:

All the measures guaranteeing a safe and peaceful stay can be checked online, as well as the available activities in the present circumstances:

Nikki Beach at Fairmont Monte-Carlo © Hotel Fairmont Monte-Carlo

Monte-Carlo SBM (Hôtel de Paris Monte-Carlo, Hôtel Hermitage Monte-Carlo, Monte-Carlo Bay Hotel & Resort, Monte-Carlo Beach, Casinos de Monte-Carlo): https://www.montecarlosbm.com/en/travel-information

Metropole Monte-Carlo: www.metropole.com/pdf/HOTEL/Mesures_Protection_Sanitaire_HotelMetropoleMC.pdf

Fairmont Monte-Carlo & Novotel Monte-Carlo: https://all.accor.com/event/information.en.shtml

Meriden Beach Plaza: https://marriott-re-2019ncovc-fr.com/

Columbus Monte-Carlo: https://www.columbushotels.com/fr/presentation/info-faq-covid/

The Monaco Government Tourist & Convention Authority together with all the hotels of Monaco are committed to provide the most complete information and maintain the Principality as a safe destination to experience and stay over.

Back With Silversea

Open exclusively to Venetian Society members, Silversea’s 86 new voyages encompass 222 destinations, 67 countries and 8 maiden calls, including two in Australia – Philip Island and Geelong.  The new season incorporates twelve sailings in Australasia with two ships based in the region for the first time.

Silversea Cruises, the leading ultra-luxury cruise line, today unveils 86 new itineraries for (southern) summer 2021/2022 and opens an exclusive pre-sale to members of its Venetian Society – the cruise line’s loyalty program – before opening for general sale on 17 June 2020.

Departing between October 2021 and April 2022, the new program features voyages in Australia & New Zealand, the Caribbean, South America, Galapagos, Middle East and Asia.  Of particular note is an expanded program of close-to-home sailings in our region with the newly-refurbished Silver Shadow joining the flagship Silver Muse as the second Silversea vessel to be based down under.

“We are delighted to open this exclusive pre-sale on our new summer 2021/22 voyages,” says Barbara Muckermann, Silversea’s Chief Marketing Officer. “Our Venetian Society members have travelled the world extensively, experiencing new and unusual moments that capture the spirit of discovery and authenticity. Our destination experts have crafted our new voyage collection with those guests in mind: numerous maiden calls, an in-depth exploration of the Amazon River, our most extensive Australia & New Zealand program and an endless number of adventures in between.  The range and quality of experiences on offer is simply unique.”

Maiden calls in the global program are Phillip Island and Geelong in Australia; Manama, Bahrain; Miyako, Japan; Makassar, Indonesia; Vigan Salomague, the Philippines; Puerto Bolivar, Ecuador and Kingstown, St. Vincent.  Other highlights will include:

2017, 9704, bangladesh, bengal, bruno, bruno cazarini, drone, expedition, india, indian ocean, silver Discoverer, sri lanka, Asia

  • Iconic favourites and lesser-visited jewels, as part of the most extensive Australia & New Zealand program to date: 12 new close-to-home voyages aboard two ultra-luxurious Silversea ships: the elegant 596-guest Silver Museand the completely reimagined 388-guest Silver Shadow will take guests deeper into our region than ever before. While travellers will gain fresh perspectives of quintessential favourites, they will also delve deep into the lesser-travelled jewels of Tasmania, Melanesia and Indonesia’s Java Sea. Guests will also enjoy two brand new itineraries between Cairns and Sydney, uniquely combining ports of call in Queensland, Victoria, Tasmania and New South Wales in one voyage.

 

  • A diverse range of voyages across Asia, including an enhanced offering in Japan, deep discovery of Vietnam, and new itineraries to Indonesia and Papua New Guinea: Silver Muse, Silver Shadow and our new ship Silver Moon will take travellers closer to the delights of this exotic region. Guests will enjoy an immersive discovery of Japan on four round-trip voyages from Tokyo; as well as alluring options in Southeast Asia, with a focus on captivating Vietnam, and special experiences in Komodo, Makassar and Bali.  A key highlight are two voyages to the fascinating and unspoiled paradise of Papua New Guinea on Silver Shadow.

 

  • A 74-night circumnavigation of South America aboard new ship Silver Dawn, with an unprecedented exploration of the Amazon River: Sailing round-trip from Fort Lauderdale, this Grand Voyage on our newest vessel will take guests deep into the gems of South America, with multiple calls in Ecuador, Peru, Chile, Uruguay, Argentina and Brazil. A highlight of the voyage, guests will travel down the Amazon River to Manaus on the trip on a lifetime.

 

  • New itineraries on both Silver Shadow and Silver Moon in the Middle East and the Persian Gulf, plus new adventures in the Indian Ocean’s iconic destinations of India, Sri Lanka, and Myanmar: A maiden call in Manama, the capital city of Bahrain, will highlight a new itinerary in the Persian Gulf aboard the new 596-passenger Silver Moon; while calls in Muscat, Luxor, Petra, the Suez Canal, Israel, and Rhodes will showcase the best of the Middle East on a number of remarkable itineraries on both ships. In addition, two itineraries offer a three-day call to Yangon, including a Silver Moon voyage departing on Valentine’s Day in 2022.

 

  • 30 Galapagos voyages aboard new 100-guest ship Silver Origin, including longer holiday options of 10 and 11 days: The newly launched destination-specific Silver Origin will form deep connections between Silversea’s guests and the Galapagos Archipelago on 30 new voyages between October 2021 and April 2022. The acclaimed 7-day itineraries will be supplemented with two, longer holiday cruises: a 10-day Christmas voyage on 18 December 2021 and an 11-day New Year’s voyage on 28 December 2021.

 

  • Feelings of exclusivity in the Caribbean, with an emphasis on the small islands, as well as calls at the classic destinations: Departing from both Fort Lauderdale and Bridgetown, Silver Spirit and Silver Whisper will journey through the Caribbean, unlocking the region’s authentic charm for guests in both small and emblematic destinations. In the Eastern Caribbean, guests will discover the islands of St. Barts, Grenada, and St. Lucia,; while Mérida in Yucatán, Belize, Guatemala, and Honduras await in the Western Caribbean; and Aruba, Bonaire, and Curacao will fascinate travellers in the south.

 

  • Silversea’s World Cruise, the Tale of Tales 2022: Journeying from 65°S to 65°N, Silver Whisper will visit 69 destinations across 32 countries, departing 6 January 2022. Accompanied by a celebrated line-up of illustrious creatives, Silversea’s guests will transit the Panama Canal, cruise the Chilean Fjords, step foot on land in Antarctica, walk among the spectacular wildlife of South Georgia, relax on remote beaches in the Seychelles, admire Petra in Jordan, discover the Holy Land and the highlights of the Mediterranean, before exploring the natural wonders of Northern Europe, as well as enjoying many more once-in-a-lifetime experiences.

 

On new bookings made before 30 June 2020, travellers will benefit from Silversea’s new Double Bonus offer, through which guests can reserve their voyage with low deposits from just AUD 1,500 per suite. Guests will also receive USD 1,000 to spend on-board. This offer is fully combinable with the Early Booking Bonus and, for select sailings, qualifies for Silversea’s “Cruise With Confidence” policy.

 

Find out more information about Silversea’s new summer 2021/2022 itineraries:

https://www.silversea.com/lp-new-itineraries-2021-2022.html

Beyond Belief

While tourism businesses scramble to adapt to the domestic market in the wake of Covid-19, Fiordland’s regional tourism organisation could argue its one step ahead of them all.

Destination Fiordland has always been justifiably proud of its operators and attractions in the lakeside townships of Te Anau and Manapouri, and the raw majesty of Fiordland National Park’s glacier-carved fiords and rugged mountains.

But with many visitors starting and finishing their Fiordland adventures in Queenstown, making a quick pit-stop in Te Anau, the tourism organisation embarked on a brand refresh in October last year.

Fiordland Beyond Belief. Photo credit Chris Watson

The goal? To shout loud and clear from those mountaintops that Fiordland exemplifies all that’s good about New Zealand and is a destination in its own right, where locals value their visitors and ‘walk the talk’ about maintaining the world-class natural environment for generations to come.

The new brand ‘Fiordland – Beyond Belief’ was revealed to operators this week, setting out to target domestic travelers from day one and positioning Te Anau as ‘base camp’, while opening the eyes of international visitors to the fact there’s so much more to Fiordland than Milford Sound.

“The launch of our new brand comes at a challenging time, where fortune favours the bold,” says Destination Fiordland manager Madeleine Peacock. “Our challenge was to find a positioning that reflects all this majesty and helps drive visitation by making Fiordland a unique, inspiring, authentic and unmissable part of Aotearoa New Zealand, a place worth visiting.

“Fiordland is a must-see for international visitors but even last year we could see the untapped potential of domestic visitors. We clearly have a job to do at home, and this is a great start.”

Ms Peacock says ‘Fiordland – Beyond Belief’ conveys the scale, grandeur and mind-blowing nature of the area, and applies to everything on offer from the people who call Fiordland ‘home’  to the quality of experiences, accommodation and food, and a deep sense of connection with the environment .

A Takehe in all its glory. Photo credit Douglas Thorne

“Our research has identified Kiwis desire to connect with nature, looking for real world experiences in their backyard, connecting with natural environments and ensuring those environments will be protected for generations to come – it’s about who we are as Kiwis.

“Doubtful and Dusky Sounds, the Great Walks and Lakes Te Anau and Manapouri have to an extent been hiding in the shadow of Milford Sound, however these areas are equally as impressive.

Kerri James, owner operator of award-winning five-star accommodation provider Radfords On The Lake, says she’s “absolutely delighted” with the new brand.

“People down this way epitomise Southern hospitality, and ‘beyond belief’ is the perfect fit to describe Fiordland and everything we have to offer,” she says.

Fiordland Outdoors owner operator Christine Wallace says the brand is in “perfect synergy” with the high-value experience that Fiordland offers.

“The brand communicates a premium location and offering that’s very much in sync with what we do here. It’s very timely when all regions around New Zealand are being considered by domestic travelers,” she says.

Jodi Williams, Air New Zealand’s General Manager Global Brand and Content Marketing, says Air New Zealand has a special connection with Fiordland through its work with DOC to bring back birdsong on the Great Walks, three of which are located in Fiordland.

“Fiordland Beyond Belief helps position Fiordland as a world-class destination, famous for its majestic scenery, and has inspired me to visit this unique and special part of New Zealand,” she says.

Operators are currently being encouraged to incorporate the ‘Beyond Belief’ brand and associated imagery into their marketing and a new website is expected to launch within the next two months.

 

BridgeClimb is back…

Sydney back on top!
BridgeClimb doors unlock for July school holidays

Sydney’s iconic BridgeClimb experience is unlocking the doors and welcoming climbers back to explore one of the world’s most famous structures from June 27th.

After months of time indoors, Sydneysiders/Australians are invited to rediscover the city through Sydney’s greatest experience at unmissable rates of $198 Adults and $99* Children for the winter school holidays – over 35% off adults, and over 50% off standard kids, day climb prices.

The holiday at home special, BridgeClimb Unlocked, is now available to purchase on Summit and Summit Express climb routes departing between 10am – 3pm every day during the NSW public school holidays, and on Saturdays and Sundays from 27 June 2020 to 19 December 2020.

  • The Summit Climb (allow 3.5 hours) ascends on the upper arch of the Bridge, suiting adventurers who want to feel like they are beneath the clouds and families with kids who are confident scaling ladders to reach the top.
  • The Summit Express Climb (allow 2.5 hours) follows the Bridge’s lower arch to reach the top. This route suits those who are architecturally-curious about the old gal and want to feel they are in the belly of the steel structure. There are fewer stops along the route and no ladders but still the same magnificent view at the top.

BridgeClimb is operating as a COVID Safe place to visit and work. All Climbs will travel in small, physically distanced groups, and the entirety of BridgeClimb premises will operate with increased cleaning schedules, including ongoing sanitisation completed within the Climb Base, and throughout climber’s pre and post-climb journey.

“The BridgeClimb team are beyond excited to unlock our doors with an exclusive offer for locals, friends and neighbours to visit the arches where they can reunite, reconnect and reset,” said BridgeClimb CEO David Hammon.

“Like many other NSW tourism operators, there is much-needed support for the industry so we’re looking forward to welcoming back climbers and creating lasting memories with them by showing off the great city we live in from the best seat in the house.”

From romantic dates to fun family bonding, BridgeClimb is the perfect must-do activity to connect and create lifetime memories together outside the home, coupled with experiencing the best views of Sydney.

*Until 19 July 2020 only as part of our Winter School Holiday Special. Special offer pricing for children outside of school holidays is $126 (over 35% off standard pricing).

For more information on BridgeClimb, please visit the website here and to keep up with updates check out @bridgeclimb #bridgeclimbunlocked