Ferragamo opens up a new chapter in the #FollowVara project, launched to celebrate the 40th anniversary of the iconic shoe created by Fiamma Ferragamo, daughter of founder Salvatore.
My Vara is an innovative personalisation project, which will be available from November in 25 selected boutiques around the world. Clients will now be able to add their own personal touch to an emblematic house icon – available in lipstick, bon bon (pink) and black – by customizing the signature hardware with a choice of letters and two special ornaments of a heart and a star.
Since its creation, Vara has not only become the single best-selling model in the history of Salvatore Ferragamo but has also set the standard for young women with a modern, dynamic lifestyle: a shoe that meets the ever-changing needs of daily life, while fulfilling the desire for an exclusive, versatile accessory.
My Vara will be accompanied by a digital communication programme on the website, www.ferragamo.com, and on social media, forming the second chapter of the web campaign launched this summer. Central to this new chapter are three exceptional ambassadors: models Cara Taylor, Hiandra Martinez and Soo Joo Park, the three stars of the ad campaign for the Signorina Ribelle fragrance, who join the established cast of women united in celebration of Vara.
Ferragamo將在官網www.ferragamo.com和社交媒體上啟動My Vara專屬數碼宣傳活動，旨在打造今夏網上廣告宣傳的第二波高潮。此次宣傳活動將聚焦於三位卓越大使：模特Cara Taylor、Hiandra Martinez和Soo Joo Park，這三位聲名顯赫的女明星曾參與品牌Signorina Ribelle香水廣告片的拍攝，她們為慶祝Vara誕生紀念日再次匯聚一堂。