13 Jan 2024 By May Ng

CHANEL 2024 COCO CRUSH campaign film & new mini bracelet collection

For Gabrielle Chanel, every ENCOUNTER story was a game where luck and destiny intersect.

COCO CRUSH collection is a story of encounters.

In 2024, the new campaign film of COCO CRUSH, encounters come back in the universal game of musical chairs at Palais Brongniart in Paris.

On the set with rhythm of “It’s So Good”, an original song by English musician, DJ, producer and composer Jamie xx.

Models cross paths waiting for their moment when the music stops to find their chair. The crowd gradually reduces until that very moment when many become two or three and we see our muses and ambassadors of the House – JENNIE, Amandla and Lucy in the final phase of the game.

Discover 7 new creations of NEW MINI BRACELETS in BEIGE GOLD, yellow gold or white gold, with or without diamonds, featuring the exclusive COCO TWIST invisible rotating clasp invented by CHANEL. The pieces open and close in a single movement, endlessly.

New collection available in all boutiques