CHANEL Beauty News: N°5 New Communciation Campaign

CHANEL invites you to discover the new chapter in the legendary journey of the most famous fragrance in the world, N°5, featuring Marion Cotillard – the new brand ambassador.

This is the first time that Oscar-winning actress, Marion whom was in relationship with the CHANEL  dates back to the beginning of her career, is the face of a fragrance, continues the lineage of great feminine figures who have previously been the face of this olfactory icon.

The director, Johan Renck, decided to take N°5 over the moon. The moon is a character in its own right in this new N°5 chapter, combined with the holiday spirit, it invites to reverie, by marrying the real with the imaginary.

The inspiration for this new campaign is a strong woman in love, whose seductiveness unfolds into joy. The film features a mysterious woman, draped in a black cape, that walks on a snow-covered Parisian bridge, a night of a full moon. Suddenly, her face is illuminated by the hypnotic reflection of the huge celestial body that she is gazing at intensely.

Here she is on the moon, dressed in a gorgeous dress, facing a man who is waiting for her. The two lovers begin an intoxicating and mischievous dance of seduction and abandon themselves to each other until the grand finale when they fly away together. She appears back on the bridge once again, she turns around and discovers the man at her side.

They look at each other with a knowing and happy smile. Dream has become reality.

The song, Team by Lorde that gives rhythm to the film, covered by Marion Cotillard, is an ode to the love where two beings speak as equals; while the choreography, created by Ryan Heffington was tailored for Marion Cotillard and her partner, Étoile dancer Jérémie Bélingard. The lovers spin around giddily in a modern saraband.

And the gold embroidered lace dress, chosen by Virginie Viard accompanies each movement of the actress, is inspired by an iconic dress worn by Mademoiselle Chanel.

The union of the lovers after their celestial dance embodies an ideal: it is made for a woman who strives to accomplish her dreams. That is the power of N°5.