“I decided who I wanted to be, and that is who I am.” Gabrielle Chanel

CHANEL created a fragrance in her honor, a reflection of her extraordinary, determined and passionate spirit: GABRIELLE CHANEL. From the scent to the bottle and the choice of name, it pays tribute to the woman she was before Coco Chanel.This year, Olivier Polge – CHANEL Perfumer Creator invented the new GABRIELLE CHANEL ESSENCE – a new olfactory variation of GABRIELLE CHANEL Eau de Parfum shows a more vibrant and opulent side, inviting all women reveal their true selves.The new formula stirred by the four white flowers revered by the House, “like a chorus in CHANEL fragrances”, radiates throughout the composition.

The essence of creaminess, Grasse tuberose exclusively for CHANEL, plays a majestic role; other flowers serve to transcend it: Jasmine, the essence of intensity; Ylang-Ylang from the Comoros, the essence of radiance; and Tunisian Orange Blossom, the essence of freshness.

CHANEL presents the new advertising campaign for GABRIELLE CHANEL ESSENCE, incarnated by Margot Robbie. The film and photo shoot is directed by renowned photographer Nick Knight, with the luminous Margot Robbie is at the center of a whirlwind of white and gold veils that she twirls in an elegant dance to the music of Halo by Beyoncé.

This campaign is the continuing story of the GABRIELLE CHANEL fragrance. Confident and serene, Margot Robbie is in perfect harmony with her desires, in full control of her life and her destiny. Incredibly unique, she is a source of inspiration for woman, as Gabrielle Chanel was and still is today.

Floral. Solar. Voluptuous. Velvety. Sensual.
GABRIELLE CHANEL ESSENCE heightens the dazzling charisma of the woman who wears it with warmth and luminosity, a fragrance tribute to the flowers dear to CHANEL.