15 Apr 2023 By May Ng

CHANEL the new J12 advertising campaign

Penélope Cruz, Zhou Xun and Kim Go Eun, actresses and House Ambassadors will join the J12 “IT’S ALL ABOUT SECONDS” campaign, with Margot Robbie and Ali MacGraw.

As these intimate one-on-one conversations and two-way interviews unfold, the muses reveal their stories in 12 questions and 12 answers about the most decisive seconds in their lives.

The muses wear the J12 33 mm in black or white highly resistant ceramic, equipped with the Calibre 12.2 self-winding movement made by the Swiss Kenissi Manufacture, co-owned by CHANEL.

An icon of CHANEL Horlogerie, the J12 reinvents itself over the years in timeless and audacious creations that embody the CHANEL allure.

HANEL J12_2023_New campaign muse_Margot Robbie
CHANEL J12_2023_New campaign muse_Penelope Cruz
CHANEL J12_2023_New campaign muse_Kim Go Eun
CHANEL J12_2023_New campaign muse_Zhou Xun