CHANEL Watches and Fine Jewellery: In The Greatest Strength Lies Softness.

In The Greatest Strength Lies Softness

Softer than silk, yet stronger than steel. Inspired by the exclusive properties Softer than silk, yet stronger than steel. Inspired by the exclusive properties

of the J12 ceramic, CHANEL unveils a new signature and a new brand territory. of the J12 ceramic, CHANEL unveils a new signature and a new brand territory.

As the first unisex sports watch by the House, the J12 reconnects with its As the first unisex sports watch by the House, the J12 reconnects with its

original inspiration and its original world : water. Both immensely soothing and original inspiration and its original world : water. Both immensely soothing and

peaceful, yet capable of unlimited strength. peaceful, yet capable of unlimited strength.

It is this breadth, balance and singularity that define the new J12 campaign, It is this breadth, balance and singularity that define the new J12 campaign,

expressed through the intrinsic values embodied by Gisele Bündchen and expressed through the intrinsic values embodied by Gisele Bündchen and

Clément Chabernaud. Clément Chabernaud.

A new campaign to celebrate the sensory icon that has shaped the world of A new campaign to celebrate the sensory icon that has shaped the world of

watchmaking for more than a quarter of a century.

In The Greatest Strength Lies Softness

比絲綢更柔滑，卻比精鋼更堅硬。汲取 J12 陶瓷的獨特特性，CHANEL 開啟全新象徵符碼與

品牌語彙。

作為品牌首款中性運動腕錶，J12 回溯其最初靈感——水的世界。水既寧靜撫慰、平和安定，

又蘊藏無限力量。

正是這份深度、平衡與獨特性，構築了全新 J12 廣告影片；透過 Gisele Bündchen 與

Clément Chabernaud 完美詮釋 J12 內在價值。

全新廣告影片旨在致敬這枚影響製錶界逾四分之一世紀、觸感細膩的經典之作。