CHLOÉ UNVEILS THE BEAUTIFUL SUMMER 2026 CAMPAIGN

Set against the raw beauty of a coastal landscape, Chloé unveils its Summer 2026 campaign, an expression of complicity, sensuality, and shared freedom. Through a succession of moments captured from the first glow of sunrise where the air feels still untouched and fresh to the softened warmth of sunset, the images trace a luminous journey through the day’s shifting moods.

With open horizons and sunlit shores, the campaign revisits the Maison’s founding spirit of freedom, lightness, and instinctive femininity. Silhouettes blend into the landscape, shaped by natural light and the elements, expressing the ease of summer through movement and an intuitive bond with nature.

Light becomes its own language, unveiling crispness in the morning air, deepening into the radiance of midday, and dissolving into the warm, enveloping glow of the sun sinking into the

horizon. Each frame captures more than just the passage of time, it reveals a flow of colors, emotions, and connection – a living rhythm of togetherness and youthful ease. At the heart of this

moment is a collective portrait of freedom. Six women – Awar Odhiang, Jacqui Hooper, Julia Stegner, Noor Khan, Song Ah Woo, and Stella Hanan – come together. Playful, confident, and

effortlessly connected, they embody a vision of feminine complicity rooted in movement, nature, and human connection. Framed by sand, ocean and the sky, the campaign unfolds as a coastal

utopia, an atmospheric haven where simplicity gains depth, senses feel tenfold shaped by light, touch and shared movement.

“I wanted to capture the rhythm of a summer day, the changing light, the warmth of the sun, and the feeling of slipping into a natural flow. A day in nature where every sense sharpens revealing

a radiance and spontaneity that have always been at the heart of Chloé.” Chemena Kamali, Creative Director of Chloé

The Summer 2026 Collection will be available in Chloé boutiques and on chloe.com from February 25th, 2026.

Creative Direction: Chemena Kamali

Photography: Sam Rock

Film Direction: Romain Wygas

Styling: Elodie David Touboul

Casting: Awar Odhiang, Jacqui Hooper, Julia Stegner, Noor Khan, Song Ah Woo, Stella Hanan

在充滿原始之美的海岸景致中，Chloé 揭幕 2026 夏季系列形象廣告。這是一場關於「共鳴、感性與共享自由」的

讚歌。從清晨初升陽光下清新純淨的空氣，到夕陽時分溫暖柔和的光線，這一系列影像瞬間捕捉了不同時刻，勾勒

出一段隨日間情緒更迭的粼粼旅程。

伴隨廣闊的地平線和陽光普照的海岸，今季的形象廣告重現了品牌的創立精神：自由、輕盈和與生俱來的女性魅力。

服飾輪廓與景觀自然融合，在天然光線和自然元素的映襯下，透過動感的姿態和與自然的和諧共鳴，展現出夏日的

自在從容。

「光」在此化作一種獨特的語言，揭示了清晨空氣的澄淨，逐漸過渡到正午的耀眼光芒，最終融入夕陽西下時溫暖

柔和的光線。每一個畫面捕捉的不僅是時間的流逝，更展現了色彩、情感和人與人之間連結的流動——一種共融和

青春自在的生動節奏。此刻的核心，是一幅自由的集體畫像。六位女性——Awar Odhiang、Jacqui Hooper、Julia

Stegner、Noor Khan、Song Ah Woo 及 Stella Hanan 齊聚一堂。她們活潑自信，彼此間默契十足，體現出一種植根

於律動、自然和人際連結的女性共鳴願景。以沙灘、海洋和天空交織成畫框，這次廣告宛如一座海岸烏托邦，一個

充滿氣氛的避風港，在這裡，簡約蘊藏深意，光影、觸感與共舞律動交織，令感官體驗倍增。

「我想要捕捉夏日的韻律、光影的流轉、陽光的暖意，以及那種融入自然流動的感覺。在自然懷抱中度過一天，所

有感官都變得敏銳，展現出光彩奪目和自然流露的真諦，而這正是 Chloé 品牌的核心所在。」

——Chloé 創意總監 Chemena Kamali

2026 年夏季系列將於 2026 年 2 月 25 日起，於 Chloé 專門店和 chloe.com 正式發售。

創意總監：Chemena Kamali

攝影：Sam Rock

影像導演：Romain Wygas

造型：Elodie David Touboul

模特兒：Awar Odhiang, Jacqui Hooper, Julia Stegner, Noor Khan, Song Ah Woo, Stella Hanan