30 Sep 2023 By May Ng

“CORPCORE”: BOSS REVISITS ITS HERITAGE CODES FOR FW23 FASHION SHOW, HOSTED AT THE BOSS TECHTOPIA

正裝剪裁是BOSS設計DNA的核心精神,以其自信風采彰顯了“Be Your Own BOSS自我主宰”的品牌核心理念。9月22日,BOSS以現代視角重新審視品牌傳承,在米蘭地標AllianzMiCo會議中心精彩呈現2023秋冬時裝秀,邀請到眾多名人嘉賓蒞臨觀秀。
Tailoring has always been at the heart of the BOSS design DNA, and its confident impression reinforces the brand’s core motto, Be Your Own BOSS. For its Fall/Winter 2023 fashion show, presented in Milan’s Allianz MiCo conference center on September 22 before a group of over 1,000 guests, BOSS revisited its heritage through a thoroughly modern lens.

本系列以“CorpCore”為主題。秀場幻化為BOSS Techtopia科技烏托邦空間:一個以人體工學設計打造的臨時工作場域,以及一片安然靜谧的綠洲,身心的所有需求在此無縫融合。BOSS科技烏托邦將機器人技術等改變時代規則的科技奇跡,與鬱鬱蔥蔥的綠色空間結合,營造寧靜的氛圍,躍現出積極向上、鼓舞人心的未來景象。
The collection theme, “CorpCore,” saw the show venue transformed into the BOSS Techtopia: an ephemeral workplace and oasis of tranquility and ergonomic design, where the needs of body and mind are seamlessly integrated. By combining the wonders of game-changing technologies, such as robotics, with lush green spaces, the BOSS Techtopia presented a calm atmosphere and a positive, inspiring view of tomorrow.

人類與科技在此交匯,與Sophia不期而遇:由香港漢森機器人公司(Hanson Robotics)打造、代表著世界上最先進機器人技術的Sophia,亮相BOSS科技烏托邦。原創機器人Sophia能夠識別人臉和手勢,甚至在對話中記錄人類的情緒表情,今晚Sophia現身BOSS時裝秀場入口與貴賓們致意互動,同時也受邀為觀秀嘉賓,成為整場時裝秀的驚喜環節。
Here, at the intersection of humanity and technology, we meet Sophia: the highlight of the BOSS Techtopia. Created by Hong Kong-based Hanson Robotics, Sophia represents some of the world’s most advanced technology in robotics. The original robot citizen, Sophia manned the entrance of the BOSS fashion show, interacting with guests thanks to the ability to recognize faces, hand gestures – and even register human emotional expressions in conversation. In an unexpected twist, Sophia was sitting at a desk in the front row watching the models as they took to the runway.