David Yurman’s Celebrity Brand Ambassador Duo Scarlett Johansson & Henry Golding

David Yurman, America’s foremost luxury jewelry brand, is pleased to announce its first brand campaign under the leadership of newly ascended company president Evan Yurman. The 2022 campaign marks another milestone for the house, as it features David Yurman’s first-ever celebrity brand ambassador duo – Scarlett Johansson and Henry Golding.

The campaign, aptly titled “Come Closer”, celebrates the joy of closeness and connection in our challenging times, featuring intimate images of two of the world’s most recognizable celebrities against the backdrop of David Yurman’s perennial inspiration and home of New York City.

“After years of separation for many – much longer than any of us could have anticipated – we are all craving connection,” said Evan Yurman. “‘Come Closer’ is a call to all of us to delight in the everyday, where simple moments with family and friends are unexpected and beautiful.”

Scarlett Johansson for David Yurman 2022 “Come Closer” Campaign

When envisioning the campaign, there was only one choice for Evan Yurman when it came to its female star.

For “Come Closer”, mother, founder, Tony winner and two-time Academy Award-nominated actress Johansson was photographed by renowned fashion photographer Lachlan Bailey and styled by Anastasia Barbieri.  The series of 10 images and short film feature a relaxed Johansson as few have had the opportunity to see her – humming and singing to Sinatra’s iconic tune, “New York, New York.” The images and film were captured throughout New York city’s The Carlyle, A Rosewood Hotel and its famed Bemelmans Bar – an enduring magnet for New York’s creative and cultural luminaries.

Henry Golding for David Yurman 2022 “Come Closer” Campaign

With the decision to introduce the brand’s first-ever male ambassador, Henry Golding shined. Already exhibiting the enigmatic qualities of the David Yurman man, Golding’s New York story is one of perseverance and identity.

For “Come Closer”, father, advocate and globally celebrated actor Henry Golding was photographed by renowned fashion photographer Lachlan Bailey and styled by George Cortina.  The series of 10 images and short film, featuring a sophisticated and stylish Golding, were captured at Casa Cipriani – the new private club and landmark hotel on the waterfront at the epicenter of New York’s creative scene – as well as the iconic hotel, The Carlyle.

In 2022, David Yurman will continue to support its Unity Fund – created in May 2021 in partnership with the Robin Hood Foundation, New York City’s largest organization dedicated to alleviating poverty. Beginning Feb. 15, 20% of proceeds from a curated assortment of women’s and men’s designs will benefit the David Yurman Unity Fund.