DIESEL LAUNCHES THE NEW SNEAKER DESIGN

DIESEL introduces the company’s new hero sneaker: the PROTOTYPE, with an exclusive limited-edition DIESEL NFT created by digital fashion house The Fabricant.

The Fabricant is a digital fashion house that’s paving the way towards digital-only clothing and accessories. They’re shaping a new paradigm, where physical fashion’s allure and scarcity are translated to the virtual world. With DIESEL, The Fabricant has crafted the digital artwork of the limited DIESEL NFT of the sneaker. The result is a unique piece of digital art having THE PROTOTYPE as the protagonist, which from today will be seeded to talents close to the brand and metaverse enthusiasts.

The PROTOTYPE is a complete new and innovative sneaker design by creative director Glenn Martens that sets the tone for the future of Diesel footwear. Aptly named to reflect the start of something new, it pushes the limits of athletic footwear design, breaking aesthetic and technical conventions with every component and every angle.

Graphically striking with repeated rubber straps and asymmetric lacing, THE PROTOTYPE was first seen on DIESEL’s Spring/Summer 2022 runway. In addition to the bias-angled textured rubber strips and the off-center lace-ups, the sneaker features an industrial outsole tread and moulded rubber overlays across its uppers.

The actual shoe will start to be available from December 2021, at DIESEL stores worldwide and through www.diesel.com. Additional colors options will drop in February 2022. Whilst the DIESEL NFT giveaway has already started to blast the news.

DIESEL has partnered as well with neuno.io – the luxury NFT marketplace– to recreate THE PROTOTYPE 3D design as NFT. This was gifted to all attendees of the annual NFT.NYC conference, held in New York in early November 2021 where Natalie Johnson, founder of neuno.io, announced details of the neuno’s site launch and the exclusive partnership with Diesel.

DIESEL推出全新運動鞋PROTOTYPE及獨家限量版NFT

香港  — DIESEL推出全新運動鞋PROTOTYPE以及與數碼時裝公司The Fabricant 合作創製的獨家限量版DIESEL NFT。

數碼時裝公司The Fabricant正為純數碼化服裝與配飾領域的發展開創新模式，將實體時裝的魅力和稀缺性帶進虛擬世界。The Fabricant與DIESEL攜手合作，為DIESEL運動鞋創造獨家限量NFT的數碼藝術品。由此，創造出一件以PROTOTYPE運動鞋為主角、獨一無二的數碼藝術單品，並將贈予一眾與 DIESEL友好的時尚人士及虛擬文化愛好者。

由創意總監Glenn Martens設計，PROTOTYPE是一款極具革新性全新運動鞋，為品牌未來的鞋履風格奠定基調。 PROTOTYPE意為「原型」，這一巧妙命名正意味著新事物的開端：這款單品突破了運動鞋設計的陳規，以全新構造解讀設計美學和匠心工藝。

PROTOTYPE於DIESEL 2022春夏時裝展中首次亮相，其重疊橡膠帶和不對稱系帶方式的設計在視覺上極具衝擊力。除了斜角紋理橡膠條紋和偏斜系帶設計，這款運動鞋底亦採用工業風花紋，鞋面覆有模壓橡膠層。

全新PROTOTYPE運動鞋將於2021年12月起於全球的DIESEL專門店及www.diesel.com發售，並計劃於2022年2月推出更多配色選擇。與此同時，DIESEL NFT的面世已在各大媒體上引起熱議。

DIESEL亦與奢侈品時尚NFT平台neuno.io合作，將PROTOTYPE的3D設計重新打造為NFT，贈予2021年11月初在紐約舉行的NFT.NYC年會的全體出席者。會議期間，neuno.io 創始人Natalie Johnson詳細介紹了neuno網站的啟動細節以及與Diesel的獨家合作事宜。