DIESEL X EASTPAK first collaboration: street spirits unite

A partnership between two brands built on boldness, freedom, curiosity, and adventure. Born out of mutual respect and a shared spirit of nonconformity, Diesel x Eastpak is a mash-up of expertise, envisioned as the ultimate companion for a successful journey.

Since 1978, Diesel has defined its own denim language with a completely unique attitude – making distinctive, rebellious style. Having owned the ’90s and ’00s with its era-defining denim, and shaping the industry ever since, Diesel is an exciting partner for Eastpak’s collaboration.

Now, their worlds collide. This collection sees Eastpak’s most iconic styles including the Day Pak’r, Shoulder Bag, Springer, Shop’r Tote, and Transit’r luggage reimagined through Diesel’s subversive streetwear lens.

From irreverent details to playful illusions, Diesel’s imprint is felt throughout the collection. A deconstructed logo peels back to reveal Eastpak’s original mark, while the collaboration plays with contrast through two distinct executions: a trompe l’oeil denim print, and a bi-material mash-up. The trompe l’oeil pieces showcase Diesel signatures like multi-pocket construction, abraded textures, and coin-pocket branding, cleverly printed for a hyperreal finish. The Day Pak’r, Shoulder Bag, and Shop’r Tote take on a hyperreal twist, while the Transit’r luggage (in S and L sizes) becomes a catwalk-ready statement piece with cleverly placed pockets, real and imagined.

The real denim comes into the fray – literally – with two bi-textured styles that fuse Eastpak’s

Cordura fabric with raw edged Diesel denim. The mash up collection spans the everyday Day Pak’r and the Shoulder Bag, two easy styles with plenty of nods to the distinctive Diesel aesthetic.

With this collection, Diesel encourages wearers to embrace their individuality, freedom and live boldly; while Eastpak makes sure they’ve got all the foundations for adventure.

Designed for successful living. Built To Resist.

The Diesel x Eastpak collection is now available at Eastpak.com, Diesel.com, and in both brands’ selected stores globally.

Diesel Store Address

Hong Kong

Shop 527-529, Times Square, Causeway Tel: +852 3101 2880

Shop 1053B, Podium Level 1, IFC, Central Tel: +852 2804 2100

Shop 2506, Gateway Arcade, Harbour City, Tsim Sha Tsui Tel: +852 2117 0418

Shop 1076, Earth Zone, Elements, Tsim Sha Tsui Tel: +852 2196 8445

Shop 119A, 1/F, K11 MUSEA, Tsim Sha Tsui Tel: +852 9689 2169

 – DIESEL與Eastpak兩大品牌以無畏的冒險精神、自由的嚮往，以及對未知的探索與好奇心為創作精神，首度攜手合作，打破常規的共同信念。DIESEL x Eastpak聯乘系列結合精湛匠藝，力求實用性設計與引領潮流為宗旨，成為每一位旅者征途上最堅實的同行者。

自1978年創立至今，DIESEL一直保持獨樹一幟，塑造鮮明的品牌態度——打破常規，打造出極具辨識度的風格。從90年代，藉其突破性的牛仔設計席捲時尚圈，至千禧年持續引領街頭潮流，DIESEL對街頭潮流深具影響力，無疑是Eastpak的絕佳合作夥伴。

兩大品牌攜手呈獻聯名系列，將Eastpak最標誌性的經典款式 —— Day Pak’r背包、單肩包、Shop’r Tote及Transit’r行李箱，以DIESEL顛覆性的街頭服飾視角煥新呈現。

從打破常規的細節巧思，到生動有趣的視覺幻象，DIESEL的品牌印記貫穿整個系列。解構式的Logo設計，層層揭開Eastpak的原始標誌，巧妙地以兩種截然不同的呈現方式形造反差美學：錯視覺trompe l’oeil牛仔印花與雙材質的創意交匯，彼此映襯。多口袋結構、做舊紋理與標誌性零錢袋等經典元素，藉由精巧印花工藝，化作超現實感的視覺亮點。其中，Day Pak’r背包、單肩包與Shop’r Tote以超現實風格重塑；兩種尺寸的Transit’r行李箱，則憑藉交錯的多口袋設計，成為時裝騷內耀眼單品。

兩款雙材質牛仔碎布設計亦不容錯過，融合Eastpak Cordura耐磨布料與DIESEL自然毛邊的原色牛仔，涵蓋了日常簡約款Day Pak’r背包和單肩包的美學。

DIESEL藉此系列鼓勵大家擁抱個性、崇尚自由、勇敢生活；Eastpak則為冒險提供耐用裝備，聯乘系列秉承「For successful living」與「抗壓而生 Built To Resist」的設計理念。

DIESEL x Eastpak聯名系列現正於Eastpak.com官網、Diesel.com官網及兩大品牌全球精選專門店發售。

Diesel專門店

香港

銅鑼灣時代廣場5樓527-529號舖 電話: +852 3101 2880