22 Apr 2024 By AK

DIOR ICONS

WITH THE DIOR ICONS CAPSULE, KIM JONES CONTINUES TO REINVENT THE VOCABULARY OF THE HOUSE’S MENSWEAR IDENTITY, DREAMING UP A TIMELESS NEO-WARDROBE. A FUSION OF VIRTUOSITY, STAGED AT THE HEART OF AN OUTSTANDING CAMPAIGN EMBODIED BY DIOR AMBASSADOR ROBERT PATTINSON.

BOTH PARED-DOWN AND SOPHISTICATED, THE SHOTS REVEAL THE REFINEMENT OF THE NOBLE MATERIALS AND UNIQUE CUTS OF THESE EXCEPTIONAL MODELS. IN A DECOR AGLOW WITH PALE HUES, THE ACTOR SPORTS WIDE-LEG PANTS AND LONG, STRUCTURED COATS. THE VARIOUS SILHOUETTES ALSO FEATURE CASHMERE SWEATERS, SILK-BLEND SHIRTS AND HARRINGTON-SHAPED JACKETS.

PROMISING AN IRRESISTIBLY URBAN ALLURE, BACKPACKS AND WEEKENDERS ARE DRESSED IN THE NEW DIOR GRAVITY LEATHER – SHOWN HERE IN BEIGE – ON WHICH A MAXI VERSION OF THE DIOR OBLIQUE SIGNATURE MOTIF UNFURLS. THIS ULTRA-DESIRABLE COMBINATION CAN ADDITIONALLY BE FOUND ON THE B33 SNEAKERS WITH THEIR POWERFULLY CONTEMPORARY CURVES, FOR A LOOK AT ONCE ASSERTIVE AND CASUAL. THE QUINTESSENCE OF DIOR STYLE.

KIM JONES繼續透過DIOR ICONS別注系列改寫品牌的男裝風格,設計出一個雋永的新世代衣櫥。每件單品均線條簡約而富建築美,注入含蓄低調的細節,演繹男士時裝原型由過去、現在到未來的演化和蛻變,利用精巧卓越的手工和跨越時代的經典元素,將平凡化作不平凡。無數大師級造詣薈萃於系列之中,其精神體現於DIOR品牌代言人ROBERT PATTINSON領銜的廣告企劃中。

攝影師ALASDAIR MCLELLAN發揮素淨而細膩的攝影風格,準確捕捉系列精巧而獨特的剪裁。迷人的影像時而沐浴於自然光之中,時而染上黑白調子,反映優雅而大膽的DIOR本色。

在淡雅的背景前,主角穿上寬腳褲和筆挺長褸。其他在廣告中亮相的單品包括茄士咩套頭毛衣、混絲恤衫和風褸款外套。系列選用上乘的面料,加上品牌工藝坊的傳統及先進技術,將格調進一步昇華。

背囊和旅行袋換上全新DIOR GRAVITY皮革,展現動人的都會魅力。在廣告中出現的是米色版本,特大的DIOR OBLIQUE圖案清晰可見。同樣的材質亦用於B33運動鞋,時尚的弧線勾勒出自信而休閒的形象,盡展DIOR風格的精彩本質。