31 Jul 2022 By May Ng

Drunk Elephant Launches at SOGO Department Store

Bringing the brand’s beloved skin, body, and hair collection to its first-ever department shop experience

Drunk Elephant announces its first-ever department store opening in SOGO Causeway Bay in Hong Kong on May 1, 2022. Founded by Tiffany Masterson, the entire Drunk Elephant skincare range is crafted with smart, biocompatible ingredients that the skin recognizes and embraces to bring skin back to its healthiest, most balanced, radiant state. It is an ingredient-elimination philosophy for a total skin reset.

Drunk Elephant is committed to using only ingredients that either directly benefit the health of the skin or support the integrity of its formulations, focusing on healthy pH levels, formulations the skin recognizes, small molecular structure that’s easily absorbed, and effective active ingredients that also support and maintain the skin’s acid mantle. The brand avoids 6 ingredients it believes are at the root of most skin issues. They’re not scary; they’re just the ingredients they think have the potential to be troublesome for the skin. When the Suspicious 6™ (essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, SLS) are entirely removed from one’s routine, skin can reset and return to a healthy, balanced state. That’s called a #drunkbreak. Drunk Elephant products are designed to be used together, and they think of their morning and evening skincare routines as smoothies — mix what you need and apply all at once.

SOGO Hong Kong is the ultimate destination for fans to discover the full skin, body, and hair collection, including favorites such as A-Gloei™ Virgin Marula Oil, B-Hydra™ Serum, C-Firma™ Fresh Day Serum, Protini Polypeptide Cream, T.L.C. Glycolic Night Serum and T.L.C. Sukari Babyfacial. Consumers can sit at the brand’s signature smoothie bar and learn how to mix products depending on skin’s needs to create personalized smoothies. Iconic brand elements such as the brand’s signature mouth and bright neon colors create a happy, spirited environment. Educated Drunk Elephant Beauty Advisors are always on hand to guide consumers through the brand philosophy, product line, and smoothie recipes.