23 Sep 2023 By May Ng

Dusit introduces ‘Dusit Collection’ and ‘Devarana – Dusit Retreats’

Dusit International, one of Thailand’s leading hotel and property development companies, has announced the expansion of its esteemed hotel brand lineup with the launch of two new brands: Dusit Collection and Devarana – Dusit Retreats. 

Building on the strength of Dusit’s existing portfolio, which encompasses Dusit Thani (luxury), Dusit Suites (upper upscale), dusitD2 (upscale), Dusit Princess (upper midscale), ASAI Hotels (midscale lifestyle), and Elite Havens (luxury villa rentals), the new brands extend Dusit’s reach across the lodging spectrum to deliver fresh and immersive experiences for guests. They also open new avenues for Dusit to enter untapped markets, furthering its global expansion objectives.

Devarana LS_Spa

Serving as a soft brand that can be applied to distinctive, standalone properties with unique stories to tell, Dusit Collection directly taps into rising global demand for unique and authentic travel experiences and represents a sophisticated and personalised approach to property development, service, and guest engagement.

Focusing on the upper upscale and luxury segments, Dusit Collection has been envisaged to comprise a thoughtfully curated selection of captivating hotels in iconic destinations, each distinguished by their unique architecture, tasteful design, and distinctive locales brimming with profound and memorable moments.

The Dusit Collection concept also allows owners of iconic properties to safeguard the individuality and charm of their establishments while seamlessly integrating into the Dusit family, all without the complexities of rebranding or extensive renovations typically associated with Dusit’s established core brands.

Devarana LS_Spa

The second new brand Dusit has introduced is a reimagining of its former luxury brand, Devarana, which has been renamed Devarana – Dusit Retreats and enhanced to deliver enriching and transformational stay experiences in the ultra-luxury segment.

Fully embracing the success of Dusit’s renowned group-wide wellness concept, Devarana Wellness, which uniquely weaves well-being elements throughout the entire guest experience at Dusit Hotels and Resorts worldwide, Devarana – Dusit Retreats aims to take this holistic approach even further by delivering bespoke healing experiences at private sanctuaries in exclusive destinations around the globe.

“This streamlined, cost-effective model has numerous benefits for all stakeholders,” said Mr Gilles Cretallaz, COO, Dusit International. “Owners immediately gain access to our robust commercial support and seasoned management expertise while maintaining the distinct look and feel of their properties. Dusit benefits from an agile market entry strategy and can cultivate substantial value from properties that don’t precisely fit our core brands. Most importantly, our guests benefit from new opportunities to forge deep bonds with destinations at distinctive properties steeped in history and character.”

Mr Gilles Cretallaz - Dusit's COO