Embrace the spotlight – ‘ Twist and Tang’ your way with Shanghai Tang

Create your unique standout look with personalised embroidered tapes and frog buttons on your Shanghai Tang Qipao and Tang Jacket
Download link for Twist and Tang campaign and product images:

It’s your turn to take centre stage with Shanghai Tang’s brand new ‘ Twist and Tang’ personalisation service specially designed for our beloved Qipaos and Tang jackets. Inject bold personality into your favourite iconic pieces by mixing and matching your choice of embroidered tape and frog button styles; ‘ Twist and Tang’ offers a vibrant selection of 10 meticulously embroidered tapes and 10 handmade frog buttons for you to play with. Enjoy experimenting with all sorts of combinations before picking the perfect tape and button for your own customised Qipao and Tang jacket.

Frog buttons
Embroidered tapes

For modern men and women, Shanghai Tang redefines the legendary Tang fashion as stylish and wearable pieces with YOUR own special signature twist. Stand out from the crowd and let the playful ‘ Twist and Tang’ touches of your customised piece shine through. No longer solely for the formal occasions of yesteryear, Shanghai Tang’s modern updated Qipaos and Tang jackets are the elegant, versatile go-anywhere look. From the office to a night out or weekend brunch, style your Qipao and Tang jacket your way and make it the ideal mix of contemporary chic and old-school cool. Whether it be with biker boots, a denim/leather jacket, statement jewellery or a jaunty hat, show off your original Shanghai Tang ensemble with your own sense of panache – there are no rules.

In the dynamic new ‘ Twist and Tang’ campaign, six distinctive personalities come to life with fresh Qipao and Tang jacket looks bursting with their own vibe. From confident and tough to sexy and sensual, to playful and expressive, each unique ‘Twist and Tang’ look inspires the imagination and dares you to style Shanghai Tang your way.

The Unmistakable Allure of a ‘ Twist and Tang’ Qipao Transcending time and trends, the qipao (also known as the cheongsam) is the quintessential Chinese style dress, known for classic beauty and a tailored silhouette that accentuates curves in all the right places. Shanghai Tang’s take on the modern qipao combines the masterful tailoring and intricate elements of the traditional qipao with a modern twist including contemporary silk-cotton materials, elevated details and modernised silhouettes. Whether dressed up for classic charm or dressed down for a more casual and edgy take, the qipao never fails to impress. With ‘ Twist and Tang’ , the qipao’s
iconic slit can be customised to feature your choice of embroidered tape and frog button style for your own added allure.

Incomparable Flair with a ‘ Twist and Tang’ Tang Jacket Traditionally associated with the Qing dynasty upper class and formal wear of the 1940s, Shanghai Tang has reinvented the Tang jacket with stretchy modern textiles, printed silk lining and a stunningly androgynous appeal, perfect for a variety of unisex and neutral looks or sharing with your partner. Thanks to ‘ Twist and Tang’ , dare to be different with your favourite embroidered tape detailing on upturned sleeve cuffs and stylish frog buttons in your hand picked palette for the ultimate flair.

Embroidered Tapes Inject Signature Personality ‘Twist and Tang’ offers 10 vibrant tape options for you to customise your Qipao or Tang jacket. Crafted from 100% mulberry silk, these gorgeous silk tapes are embroidered with multicolour or metallic patterns which pay tribute to time-honoured folklores, legends and
motifs. Playful colours and intricate designs inject a personal statement into your customised piece.