Hong Kong-based fashion/accessories designer, ERBERT CHONG, presents a modern, Chinese-heritage-influenced brand that creates a gracefully-edgy new look of Asia, focusing on re-inventing the local legacy with a touch of universal aesthetic.
ERBERT CHONG Summer 2014 Bag Collection:
LINGZI embossed leather bag (black, camel, beige): HK$11,800
ELLEE embossed leather shoulder bag (black, camel, beige): HK$8,800
His statement handbags are structured with geometric architectural elements and exude a sense of effeminate luxury, carefully handcrafted down to the smallest detail. The brand’s emblem, found within the detailing of each piece, uses the traditional Chinese character of Erbert’s surname Chong, and his English initial. The insignia symbolizes the coexistence of traditional and modern elements, and celebrates the brand’s continuous rediscovery and reinvention of history.