ESTÉE LAUDER NEW DOUBLE WEAR STAY-IN-PLACE FOUNDATION

Meet THE NEW FLAWLESS – This revolutionary formula offers ultra-breathable bare-skin sensation with effortless buildability, creating a flawless, dimensional finish that locks in true color for 36 hours. Enhanced with oil control, hydration, and skincare benefits, with even more tailored skin-true shades—it unlocks endless possibilities, redefining perfect complexion makeup. In your every daily moment, every burst of energy, every day-to-night journey, the foundation stays comfortably skin-close and confidently flawless. More than just a foundation, it’s your rhythm-matching makeup partner—truly Made for More, Made for You, Made to Move with You.

THE FLAWLESS LOOK

From primer, foundation, concealer, and setting powder, complete the flawless look with Asia’s No.1 Foundation Brand’s line-up that is made to move with you.

MORE YOUR SHADE

24 tailored shades across 5 intensities and 3 undertones, each handcrafted using Estée Lauder’s advanced expertise in skin tone innovation for a true-to-skin match.

• 15+ Years of Color Capture Technology: A proprietary algorithm that maps Estée Lauder’s vast dataset of skin tone measurements to a corresponding complexion shade.
• Extensive Research and Testing: Multiple rounds of testing on real consumers across every depth and undertone. 14,000+ skin tone measurements from thousands of people, validating each shade on real skin.
• Craftsmanship: 50 hours to handcraft each shade, with scientists masterfully calibrating the right balance of pigments to match every skin tone measurement.

#EsteeHK #EsteeLauder #DoubleWear #MadeForMore