bibigo bapsang Launches its First Global Flagship Outlet in Hong Kong
Rooted in the Korean culinary philosophy of “bibim”, bibigo has always strived to skillfully blend diverse ingredients to create extraordinary authentic K-flavours. bibigo bapsang will extend this philosophy into the physical restaurant setting, bringing the same level of premium quality and innovation seen in its globally favoured grocery products. The concept is simple yet profound – it is an experience where every meal matters and every moment counts. The brand embraces the concept of the Korean dining table “bapsang”, where ample Korean dishes are shared and enjoyed, and conversations are sparked while seated elbow-to-elbow. Guests will be able to immerse themselves in the vibrant yet comforting world of Korean cuisine and “live delicious”, whether enjoying a leisurely meal surrounded by family and friends or opting for a tasty takeaway.
Lix Ting, Chief Operating Officer at Lai Sun Dining, stated: “At Lai Sun Dining, our mission is to bring first-class, innovative dining concepts to the city. Partnering with CJ CheilJedang to create bibigo bapsang allows us to offer a unique Korean dining experience that aligns with our commitment to excellence and innovation. We are thrilled to facilitate this collaboration, and introduce bibigo bapsang’s quick-service K-dining concept to the Hong Kong market.”
Gunho Lim, Head of New Market & Business Development group of CJ CheilJedang, added: “Our goal is to make authentic Korean cuisine accessible to people around the world. Through leveraging our technological capabilities, we aim to give people innovative and convenient ways to experience Korean flavours wherever they may be. Given Hong Kong’s status as an international culinary hub, it is the perfect location to set up the world’s first bibigo bapsang. We are excited for this new chapter and cannot wait to set a new standard for fast food restaurants.”
To celebrate its grand opening, bibigo bapsang will be handing out 1000 vouchers in Central from October 10th to 12th. Each voucher is good for one free Mandu and two pieces of K-Chicken, redeemable during the first three days of opening. The restaurant will also be hosting other exciting grand opening promotions, including a giveaway on Instagram, where three lucky winners will each be entitled to receive two free combo meals. Be sure to follow @bibigo_bapsang to stay updated on all the latest happenings and join in the fun.
bibigo bapsang now invites diners to experience the future of fast Korean meal dining, and savour warm, affordable, and flavourful dishes that reignite a passion for food and life.
Address: G/F, 32 Cochrane Street, Central District, Hong Kong
Opening hours: Monday to Sunday: 11:30am – 10:30pm
Facebook: bibigo bapsang
Instagram: @bibigo_bapsang
Xiaohongshu (RED): bibigo bapsang 香港
