Experience Viabizzuno’s New, Immersive Light Installation at House of Madison

House of Madison – Hong Kong’s unique townhouse concept that brings together forerunning design, premium craftsmanship and co-creation – proudly presents a brand-new interactive display of the renowned Italian lighting brand, Viabizzuno, with an immersive “see the light” experience, crafted by the globally celebrated lighting designer, founder and creative director of Viabizzuno, Mario Nanni. Now open to the public, the installation is a showcase of the most innovative, new lighting products from Italy that are designed to inspire, impress and admire.

The Viabizzuno Library of Light at House of Madison invites guests to both see and feel the light, fully immersing themselves in the interplay of light and space, as the brand designs light from the darkness in order to “see the light” in its purest form.

Products Highlights at the Library of Light

Coppibartali – The iconic Coppibartali light is conceived and designed with the idea of creating an electrified chain which unifies form and space, giving a single piece from a modular system the possibility of becoming a distinctive table lamp or a floor lamp. Due to its nature, it can be folded or unfolded, offering endless design opportunities to craft completely unique objects.

Da Ma – Conceived for Valentino boutiques, da ma is an exceptional creation by the talented architecture and design duo, David Chipperfield and Mario Nanni, composed of stacked profiles of natural brass with biconcave lenses. This one-of-a-kind collection reveals a sophisticated perception of lighting which not only enlightens but elevates the perception of space, transporting the voyeur into a new sphere between light, place and time.

Traccia Piu – Thanks to the Traccia sistema/system, it is now possible to create system structures with vertical struts called “Tracciapiù/plus” for floor-to-ceiling installations by fixing the adjustable lower and upper feet. The electrified quick joint allows one to easily and quickly customize structures according to the needs without the use of tools. The cutting-edge Traccia system concept allows the brand to expand its range of atmospheric lights offering more complex concepts for systems, where shelving creates not only a structure but a display element through the interlocking of special design components to build a truly multifunctional housing element.

n55® terra – n55® terra presents the self-standing application of the innovative n55® system. Top-tier lighting performance is combined with an equally impressive level of environmental sustainability. With high efficiency and low energy consumption, the n55 can drastically reduce the waste of energy and material, whilst it can also be recycled. Its pioneering n55® bulb defines the future of design, combining aesthetics and environmentalism like never before and taking the art of lighting design to a whole new level.

Throughout House of Madison, guests can continue to explore more inspiring, cutting-edge products and collections by the forerunning Italian lighting brand with additional visuals and interactive videos that transport visitors back to the roots of Viabizzuno in Italy, sharing more about the impeccable craftsmanship and history of the brand.

Viabizzuno

Founded in 1994, Viabizzuno is a revered industry leader in premium-quality lighting – bringing together passion, tradition, expertise, experience, innovation, and research to fully express its way of creating light. Proudly designed and manufactured in Italy, the brand is highly respected around the world for its intuitive approach to lighting as a solution to architectural difficulties and spatial challenges. Constantly analysing, adapting and improving its designs to ensure all pieces are modern yet timeless, Viabizzuno prides itself on Italian craftsmanship led by precision-based research.

The Viabizzuno Library of Light launches on 19 October 2022 and is now open to the public (daily, 10am–7pm), at House of Madison – free entry.

House of Madison

Address: G03, Hopewell Centre,183 Queen’s Road East, Wan Chai

Opening hours: Daily, 10am– 7pm

Website: www.themadisongroup.asia

Phone: (852) 2239 5000

Socials: @houseofmadisonhk Instagram | @houseofmadison1 Facebook