Fenty beauty by Rihanna Introducing Set It Down Superfine Blurring Powder

“Whether you’re dusting, baking, doing the most or just the bare minimum, Set It Down has got you covered! This powder sets, extends and defends your makeup while still being lightweight.” – Rihanna

Whether you’re a makeup maximalist or beauty minimalist, there’s now a powder that does it all, for all –Set It Down Loose Setting Powder. This superfine, weightless powder instantly mattifies, blurs and sets with a comfortable, flexible finish that lasts. Set It Down is the ultimate no-compromise, invisible-veil setting powder that works as hard as you do.

With an innovative formula infused with hyaluronic acid to lock in moisture, chia seed extract to control shine, and a custom blend of soft-focus + mattifying powders for a light-as-air feel. Set It Down delivers resisting sweat, humidity and transfers that won’t crease, cake, or cause oxidation or flashback. Its versatile shade range and application allows for dusting all over the face or a more targeted application (talking to you, T-Zone and undereyes!) with its accompanying luxe, velvet puff featuring tapered edges for a base that’s flawless and never flat.

Undetectable on the skin, it’s powered by these skin-loving ingredients to deliver instantly mattified, resisting sweat, humidity and transfers, creaseless, and comfortable extended wear:

• Hyaluronic Acid: retains skin moisture
• Chia Seed Extract: instantly mattifies and controls shine and oil all day
• Blend of Hollow Soft Focus & Mattifying Powders: provides light as air texture and instantly mattifies and blurs the appearance of pores and imperfections

Best of all, Set It Down is available in 5 flexible shades, expertly matched to Pro Filt’r Soft Matte Longwear Foundation and Soft’lit Naturally Luminous Longwear Foundation: