19 May 2024 By May Ng

FENTY BEAUTY Soft’lit Naturally Luminous Longwear Foundation

“We spent a long time perfecting the formula for Soft’Lit. To get that perfect amount of luminosity that’s not too greasy, we needed to make sure that the formula not only delivered the right amount of coverage, but delivered skin-enhancing ingredients to brighten and hydrate and mimic the beauty of skin. We created that special level of radiance mixed with the high-performance wear Fenty Beauty foundation is known for.” – Rihanna

Golden hour glow, bottled. Step into your best light with Fenty Beauty’s newest longwear foundation that gives you a golden hour glow all day long.

Fenty Beauty Soft’Lit Naturally Luminous Longwear Foundation delivers that suddenly softened, evened-out, lit-from-within finish that only that golden hour can create. With medium, high-performance coverage and additional skin-enhancing benefits, Soft’Lit Naturally Luminous Longwear Foundation is bringing all skin types and tones that natural radiance and all-day hydration, without the appearance of shine.

Soft’Lit provides a beautiful, perfect level of luminosity that immediately brightens, hydrates, and controls surface oil, while also improving skin discoloration and dark spots over time. The advanced-performance, medium-coverage, mica-free formula features our Natural Luminous Complex: easy-gleam oils, polymers, and powders for a luminescence so smart it won’t get stale-looking or add unwanted shine. Plus, it features skin-enhancing ingredients like Cyperus Papyrus Leaf Cell Extract and Kakadu Plum Extract to protect against free radicals and pollution and deliver antioxidants.

Perfect for all skin types from dry to oily, the lightweight formula feels comfortable on skin all day long. The luminous counterpart to the best-selling Pro Filt’r Soft Matte Foundation, Soft’Lit is available in the same 50 shades and features the longwear, waterproof and transfer-resistant properties you already know and love, now housed in a sexy, ergonomic, iconic-Fenty hexagonal bottle. No flashback, creasing or fading – just a natural, luminous finish for all that lasts.

Fenty Beauty Soft’Lit Naturally Luminous Longwear Foundation (HK$338) and
Foundation Brush #145 (HK$348).

Exclusively available from 26 April to 29 May 2024 at Sephora Hong Kong.

Available on 30 May 2024 at K11 MUSEA Pop-up Flagship Store,
Sephora Hong Kong and Harvey Nichols Hong Kong.

Fenty Beauty is 100% Cruelty Free.

Fenty Beauty Soft Lit Naturally Luminous Longwear Foundation