“Personality and individuality”
For the Winter 2020 season, Z Zegna embraces a spontaneous, instinctive style approach where iconic, statement pieces are designed to be easily mixed and matched. The overall look is fresh, intuitive, distinctive and unique. Breaking new grounds in the development of highly performative materials, while remaining rooted in its effortless elegant and polished aesthetic, Z Zegna plays with the concept of hybridization.
Embarking on an innovative, forward-thinking oxymoronic journey, Zegna Artistic Director Alessandro Sartori combines advanced technology and tailoring sophistication to create a modern, charming wardrobe where outstanding functionality goes hand in hand with a refined aesthetic sensibility.
Playing with multiple layers, customized materials with a tech soul are mixed with sartorial, warm textures. New generation of jersey fabrics conveying a soft, light look reveal jacquard and printed surfaces with a classic wool aspect. The result is a range of both sporty and utterly polished designs, showing impeccable yet relaxed and uncomplicated silhouettes, worked in a palette of warm tones of rust and coral red matched with neutrals, vivid touches of yellow cedar and intense blue shades.
In keeping with the Ermenegildo Zegna Group’s longtime commitment to the sustainable cause, Zegna expands its #UseTheExisting range to Z Zegna, featuring garments crafted from recycled fibers, both natural and artificial – sometimes hybridized to guarantee extreme functionality and an innovative look. The brand also introduces alternative sustainable paddings, highly warm and lightweight.
Tailoring gets a versatile, energized twist. Silhouettes, also crafted in Z Zegna’s iconic TECHMERINO™ WASH&GO anti-crease merino wool, are deconstructed yet precise. Single breasted jackets cut in more fitted shapes are juxtaposed to a bit looser and elongated 1 ½ breasted designs paired with relaxed pleated pants for a modern, soft sartorial look. While fascinating light effects are conveyed through the audacious combinations of shiny, mat and iridescent surfaces, a cool bleached finishing is obtained on denim, which is treated with low- impact laser techniques and ozone washings.
The collection’s overall sense of experimental cross-pollination is enhanced by the accessories range, including a new hybrid footwear style, matching the functionality and lightness of a sneaker with the timeless appeal of a classic Derby shoe.
The Z Zegna Winter 2020 collection is unveiled with a special installation at the brand’s headquarters during Milan Fashion Week. “After six seasons of exciting presentations at Pitti Uomo in Florence, we wanted to bring the Z Zegna line back home, also as a tribute to Milan’s outstanding role in the men’s fashion arena,” says Alessandro Sartori.