Inspired by the French Riviera sun that brand founder Fred Samuel held so dear, FRED’s “Live the Joy” spirit is brimming with warmth, vitality and brightness, instilled with the Maison’s emblematic optimism and joie de vivre and making every precious moment of life unforgettable.
This Summer, FRED gathers a cluster of stars and fashionistas from the Asia Pacific region, including Hong Kong singer-songwriter Tyson Yoshi, Taiwanese actor Sunny Wang, Singaporean actor Desmond Tan, and Australian actress Francesca Hung. Under an azure sky and vividly blazing sunlight, the talents interpret iconic FRED pieces in their own way and share the joy of life’s special moments, big and small.
With the new album of sunlit visuals, the “Creative Modern Jeweller” invites all of us to smile at life and adopt every day the Maison’s joyful frame of mind: Live the Joy today, tomorrow, forever.
