3 Aug 2023 By AWAY IN STYLE

FURLA The FW23 Advertising Campaign


@furla #FurlaFW23 #ItalybyFurla #Furlahongkong

FURLA unveils “Giardino all’italiana”: the new Fall Winter 2023 campaign. An ode to quietness and architecture: cornerstones of the brand’s minimalist essence.

Set in the scenic maze garden of the historical Villa Silvio Pellico Villa in Piedmont, the imagery depicts a nature defined by geometric twists: places where benessere, armonia and bellezza share the same balance. Blocks of colour and refined shades stand out on bags, creating images with a strong impact.

Shot by renowned photographer Koto Bolofo, supermodel Irina Shayk personifies a sophisticated and carefree woman of considerable vitality. The space in which she moves is outlined by clean and simple lines. This season, FURLA narrates the splendour of Italy though its gardens, translating it onto fine leathers and into the material grace of autumn colours such as Chianti (purple brown), Soil (dark grey) and Aura (lilac).

The campaign features FURLA’s key bags, reinterpreted for the Fall Winter with an essential aesthetic: from the architectural shape of Unica in the new cocco print to the maxi bag Giove, designed for everyday use, up to the sleek elegance of the new Flow top handle bag in smooth leather with the stylized version of the Furla arch.

The FW 2023 collection will be available at Furla.com, in FURLA stores around the world, and across its global network of partner retailers.