Giorgio Armani unveils the latest ARMANI/PRIVÉ

In 2021, Giorgio Armani unveils the latest ARMANI/PRIVÉ Haute Couture edition scent: A MILANO.
The fragrance draws inspiration from the Giorgio Armani Privé 2021 collection, “Omaggio a Milano”,
a couture collection presented for the first time at Palazzo Orsini that pays tribute to Giorgio Armani’s city of election, Milan.

Conveying the elegance, desire for perfection, craftsmanship, and poetry of the profound aesthetics of haute couture created by Italian artisans,
the fragrance evokes a bright, singular intensity.

Since 2004, Giorgio Armani has translated the essence of his Haute Couture collections into unique fragrances
in which precious, finely crafted ingredients convey an uncompromising perfection: The ARMANI/PRIVÉ Haute Couture Fragrances.
Created in 1,300 numbered, limited edition pieces that will be available at select points of sale around the world,
A MILANO echoes the precious rarity of a couture creation.