Seoul, Korea] – Announced on socials, Global Korean pop star HEYOON returns today with the release of her new EP seriously unserious, her first project of 2026 following a standout year that further cemented her growing international presence.
Built around the carefree spirit of the mantra “Leave Your Brain @ Home and Party,” seriously unserious delivers vibrant dance and club-ready tracks.
With a combined following of nearly 8 million across Instagram and TikTok, HEYOON continues to connect with fans around the world through her dreamy vocals, vibrant personality, and evolving artistic vision. Splitting her time between Seoul and Los Angeles, she blends music and fashion to create a fresh, versatile presence on the global pop stage.
HEYOON began her solo career in 2024 with the release of “Pivot” featuring Armani White in collaboration with Universal Music Group Korea. The single earned widespread acclaim from outlets including MTV, CBS Los Angeles, and the Zach Sang Show. She followed with “ASAP” featuring Chris Patrick, which drew attention from Rolling Stone, Billboard, NME, iHeart Radio, and Consequence of Sound. Her third single “Addicted” saw her collaborating with renowned producer Dale Becker, known for his work with Billie Eilish and Doja Cat.
Before launching her solo career, HEYOON debuted in 2017 as a member of the global pop group Now United, created by music mogul Simon Fuller. During her time with the group, she performed in over 30 countries on sold-out tours and participated in the release of more than 100 songs.
With seriously unserious, HEYOON steps into 2026 with a project that captures her playful energy and global perspective; an invitation for fans everywhere to turn up the music and join the party.
