Hogan celebrates the opening of its fourth boutique at the elements

The interior deco of this 145 sq meters unique space is characterized by a brand new concept, designed with innovative materials of great quality – echoing Hogan’s distinctive contemporary lifestyle and easy-chic philosophy – where
communication keeps playing a vital role in the spatial concept. Features: hi-tech led screens, flooring in black skin elephant ceramic tiles, fine stucco finish in waxed gray for the walls, stainless mirror finish for the exhibit elements. Within this transversal crucible of essentials, the dynamic and refined Hogan users are identified.


To celebrate this grand opening, Hogan has held a ribbon-cutting and toasting ceremony on the 26th October 2012. HOGAN proudly invited international renowned celebrity Ms Zhou Xun, and the famous Hollywood movie star and the spokesman of Hogan 2012-13 Autumn/ Winter, Mr. Stephen Dorff to share the joyous of the event. Hogan Elements Store Opening was officiated with a champagne toast by Mr. Stephen Dorff, Mr. Andrea Della Valle, President of Hogan and Vice-President of The Tod’s Group and Ms. Betty Leong, Head of Investment Property MTR Corporation Limited. Celebrities and socialites including Chinese multimedia artist residing in France Ms. Zhou Yi, Mr. Shawn Yue, Ms. Jennifer Tse, Ms. Hilary Tsui, Mr. Wyman Wong, Ms. Janet Ma, Ms. Cara G., Ms. Ankie B., Ms. Alice B., Ms. Carrie Chiu, Mrs. Mira Yeh, Mr. Kam Kwok Leung, Ms. Charlotte Chen, Ms. Tais Fortes, and Ms. Elaine Lee also attended for the celebration.


Well-known Hollywood movie star Stephen Dorff came to Hong Kong for his first time. He is pleased to be the Hogan autumn winter 12 / 13 campaign new face, and having the opportunity to meet his supportive fans and the brand management team. “What I like about Hogan is the casualness but at the same time the sophistication of each style. So it’s almost a chic casual kind of feel that goes with who I am as well” says Dorff. During the cocktail party, Hogan specially aired the campaign starring Stephen Dorff. The campaign was shot at the legendary Cinecitta’ studios in Rome, features Stephen Dorff in a selection of Hogan’s distinguished accessories of great quality and laid-back elegance. Dorff distinctive contribution gives all the shots an outstanding ambience and coolness that perfectly translates into Hogan’s unique contemporary lifestyle.


In addition, Hogan is glad to have Yi Zhou – a Chinese multimedia artist residing in France to direct the ‘Interactive Lives’, which worldwide premiere in Hong Kong today at Hogan elements boutique. Ms Zhou collaborated with Mary Charteris – British model and DJ. Two different characters. Two lives. Two cities. One unique vision. In an east meets west scenario, two multitasking lives are combined on one screen: slow and fast dynamism, self-representation of a cosmopolitan and innovative common way of living. Interactive lives is an imaginary narration that celebrates Hogan’s distinctive contemporary lifestyle.


This new opening represents a further step in Hogan’s international expansion strategy, with specific focus on the far-east market. “We are very enthusiastic. We trust Hogan has become a leading destination in the world of luxury goods for the sophisticated and cosmopolitan Hong Kong clientele” says Andrea Della Valle, president of Hogan and vice-president of the Tod’s group.


Distinguished accessories and ready to wear made for city life – concealing elements of functionality with laid-back elegance and materials of great excellence – each Hogan style is bound to become a timeless piece that will continue to appeal well into the future.