I.N FROM STRAY KIDS GLOBAL BRAND AMBASSADOR FOR DAMIANI

Damiani, the Italian Maison owned by the founder’s family and renowned around the world for its refined all-Italian creations, is pleased to announce I.N, member of the famous K-pop boy band Stray Kids, as its global brand ambassador. The artist will be featured in the new global advertising campaign, set to be launched after the summer.

Truly talented with a unique personality and a sophisticated sense of style, I.N is the ideal face to interpret the brand’s values in a contemporary key. With his charisma and multifaceted talent, the artist is an example of passion and dedication that encapsulates excellence – the same excellence that Damiani instils in its jewelry creations.

I.N, whose real name is Yang Jeong-in, is known for his unique voice, characterised by a remarkable depth of expression, combined with a great stage presence and exceptional performing skills.  He debuted in 2018 as a member of Stray Kids, the internationally renowned South Korean band. The group is currently on its third world tour, titled dominATE, which drew around 400,000 spectators across eight recent performances in five Latin American cities. The tour has also spanned Asia and Oceania, and will continue its momentum in Japan, North America, and Europe through July.

I.N commented: “I am really excited to embark on this new adventure with Damiani, a company synonymous with creativity and passion – values with which I identify, as an artist and as a person. It is an honour for me to become a global ambassador of the Maison’s unique style and extraordinary excellence, which is expressed in the exquisite all-Italian craftsmanship.”

Guido Damiani, President of the Damiani Group, declared: “I am delighted to welcome I.N into the family. I am sure that he will interpret the essence of our creations with the flair that only a true artist like him possesses. This collaboration provides further confirmation of the positive outlook that we are experiencing not only in Korea, but also on the world stage. Together, we will achieve important goals.”