Chasing The Sun
Juicy Couture’s Summer 2014 collection continues the brand’s love affair with Los Angeles style. Following the spirit of the “Go West”
campaign, the Juicy girl chases the sun, embracing freedom, fun and fashion.
We embrace the effortless nature of the Juicy girl, exploring her passion for adventure and the thrill of summer travel. From the white sand beaches of Ibiza to the markets of Marrakesh, she eases into summer with a refreshed and refined look. Cleansing her sartorial palette from spring, she redefines her wardrobe with easy, wear-now pieces that can be packed in a moments notice for all her sun-ready travels.
She chases the sun with effortless style, expressing herself with eclectic prints, intricate detailing and easy-luxe silhouettes. Mixing patterns and prints; she embraces a modern jet set sensibility, pairing of-the-moment pieces with summer staples for a unique travelinspired collection.
As summer comes to a close, darker, moodier hues and sumptuous, rich fabrics signal the transition to a new season – but the Juicy girl will be chasing the sun as long as she can, taking her Southern-California style wherever she lands.
Juicy Couture’s Shop Address
Shop 3081, Podium Three, IFC Mall, Central
Tel: (852) 3586 2017
Shop 428, 4/F, Times Square, Causeway Bay
Tel: (852) 2118 2980
Shop 223B, 2/F, Sogo, Causeway Bay
Tel: (852) 2831 3924
Shop OT302, 3/F, Ocean Terminal, Harbour City, Kowloon
Tel: (852) 2118 8236
Shop 1015-16, 1st Floor, Elements, Tsim Sha Tsui
Tel: (852) 2997 8618
Shop 386, Level 3, Phase 1, New Town Plaza, Shatin
Tel: (852) 2609 2898
Shop LG157, Festival Walk, Kowloon Tong, Hong Kong
Tel: (852) 2265 7633
Unit 6V508, Level 6, Departure Level, Northwest Concourse,
Terminal 1, Hong Kong International Airport
Tel: (852) 2261 0439