7 Jul 2026 By May Ng

ISSEY MIYAKE Launches Le Sel d’Issey Parfum

Issey Miyake Parfums continues its exploration of the elements… Following Le Sel d’Issey Eau de Parfum, a new chapter is being written as a tribute to the power of nature: Le Sel d’Issey Parfum.

A concentration of raw emotions, this new olfactory story takes intensity a step further. Where water meets earth, where icy waves encounter the heat of rock, salt is transformed. It becomes a mineral imprint, revealing a fiery energy.

Le Sel d’Issey Parfum is a fragrance of bold contrasts. A constant tension between sea and earth, freshness and depth, breath and warmth. It is like an invitation to feel every pulse to the fullest.

“Salt is the memory of the wave on

the shore and on the skin, like an imprint

of the sea that we carry with us.

But this time, for Le Sel d’Issey Parfum,

I wanted to deepen the contrast,

make the marine facets more crystalline,

and to intensify the amber dimension,

giving it greater depth and texture.

The goal was to make one feel the point

of contact between these two worlds,”

_____

explains Quentin Bisch, perfumer.

Le Sel d’Issey Parfum

50ml / HK$890

100ml / HK$1,240

Fragrance Counters

FACESSS Ocean Terminal | LANGHAM BEAUTY LANGHAM PLACE |

SOGO Causeway Bay | SOGO Kai Tak | New Yaohan Macau

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