14 Nov 2022 By May Ng

IWC Schaffhausen New Boutique Concept & Exclusive Portofino Pop-Up Experience to Hainan Island

As the Haikou International Duty Free Shopping Complex on Hainan Island opens its doors to visitors from across the country, IWC Schaffhausen marks a strong presence at the world’s largest duty free shopping mall. For the first time in China, the Swiss luxury watch manufacturer presents its brand-new boutique concept. It features a crisp, contemporary design and a digital experience with state-of-the-art hologram technology. In addition, IWC Schaffhausen presents a unique pop-up experience, offering a playful and entertaining way to discover the brand’s new Portofino ladies’ collection. To celebrate these openings, the Portofino Automatic 37 in stainless steel with a blue dial and blue calfskin strap will be available exclusively at selected boutiques in Hainan until the end of 2022.