For Spring 2014, British brand Jack Wills looks at the beauty of spring to inspire a colourful womenswear collection with a striking floral theme. Liberty prints, denim and vibrant tones make for a fresh look that works equally stylishly in town and country. Going from transeasonal to resolutely summery, this collection is perfectly suited to the ever changing British summer.
Denim and chambray play a key role with the introduction of a new premium selvedge and an array of updated fits. Give these wardrobe staples a British styling spin with light knits and naval patterned tops. The British coastline is celebrated throughout the collection through stripes, anchor motifs or rich indigo hues.
This season also sees the introduction of a ‘Fabulously British’ Liberty print on signature Jack Wills pieces. This iconic floral print looks effortlessly cool and modern on the range of sweatshirts, tees, dresses, trousers and accessories. The print sits alongside more bold florals and pops of vibrant colour to bring to mind the warm, summery feel of an English summer.
Holidays are taken care of with a full range of swimwear, sandals and dresses ideal for lazy beach days and summer evening fun.
‘Made in Britain’ is once again at the core of the brand with blazers produced in collaboration with British manufacturers Fox Brothers and Moon.
The Spring 2014 collection will be available in store and online at www.jackwills.com from January 2014.