1 Apr 2023 By May Ng

Jaeger-Lecoultre The Reverse One Precious Colours

As a singular example of Art Deco design, the Reverso has remained eternally modern since its creation in 1931. While the design was originally conceived for the polo field, it began to appear in feminine form even before the first anniversary of its launch – in keeping with La Grande Maison’s philosophy of creating technically sophisticated timepieces for both men and women since its early years.

Remaining true to itself through decades of social change and shifting tastes, the Reverso has fulfilled a potential that could hardly have been imagined at the time of its creation and, for 2023, Jaeger-LeCoultre presents a new expression of the Reverso’s feminine side. Offered in two eye-catching colour variations, the Reverso One Precious Colours features a richly decorated case that pays direct tribute to Art Deco style.

The Geometry of Art Deco
A tour-de-force of the decorative crafts