20 Sep 2021 By May Ng

Jimmy Choo Autumn 2021 campaign starring Hailey Bieber

Jimmy Choo introduces Hailey Bieber for the brand’s Autumn 2021 campaign entitled TIME TO DARE.

Captured on location in Los Angeles by Pierre-Ange Carlotti, the campaign explores exaggerated panoramas and intimate close-ups. Hailey’s gaze is confident, playful and magnetic. She’s on top of her world, living the life she dares.

This season marks a new chapter for Jimmy Choo. Hailey brings to life the modern glamour that defines our brand.” Hannah Colman, CEO

“Hailey is the embodiment of the Jimmy Choo spirit today – glamourous, sexy, alluring, daring and confident. She perfectly encapsulates the DNA that is the core of our brand.  I love her energy, style and her innate confidence that comes through in each of the images. I am so thrilled we were able to work together to create such a beautiful campaign.” Sandra Choi, Creative Director

The Autumn 2021 Women’s collection is inherently glamorous, bold shapes and colors talk to multiple facets of style, from day to night.

Model: Hailey Bieber

Photographer: Pierre-Ange Carlotti

Film Director: Terence Connors

BTS Photographer: Tyrell Hampton

Creative Direction: Sandra Choi

Art Direction: The Sunshine Company / Ben Kelway

Stylist: Ilona Hamer

Hair: Mara Roszak

Make-up: Kate Synnott