Jimmy Choo unveils its Winter 2021 campaign starring Hailey Bieber. The mood shifts from day to night on location in Los Angeles, shot by Pierre-Ange Carlotti. A continuation of the TIME TO DARE story sees Hailey owning the night in a series of striking still and moving images.
“Glamorous, sexy, daring and confident, Hailey embodies the mood of the Winter collection. I love her energy, style and her innate confidence that comes through in each of the images celebrating the return of glamour. I am so thrilled we were able to work together again to create such a beautiful campaign.”

Sandra Choi, Creative Director
The Winter 2021 Women’s collection celebrates the glamorous soul of the brand presenting shoes and accessories that are created to party in.

Model: Hailey Bieber
Photographer: Pierre-Ange Carlotti
Film Director: Terence Connors
BTS Photographer: Tyrell Hampton
Creative Direction: Sandra Choi
Art Direction: Jo Baldwin
Production: The Production Club
Stylist: Ilona Hamer
Make-up Artist: Lisa Storey
Hair Stylist – Jen Atkin