25 Feb 2023 By May Ng

Jimmy Choo X Pretty Guardian Sailor Moon Collaboration

In celebration of the 30th anniversary of the iconic, mould-breaking manga Pretty Guardian Sailor Moon, Jimmy Choo creative director Sandra Choi collaborates on a capsule collection championing shared values of bold individuality, zeitgeist-defining imagery and female empowerment. A rare collaboration between Pretty Guardian Sailor Moon and a luxury fashion brand, fusing the visions of two exceptional female creatives, the collection frames Pretty Guardian Sailor Moon’s pop culture influence through the quintessential Jimmy Choo prism of luxury and glamour.

Characterised from its inception as ‘shōjo manga’ – ‘girl’s comics’ – femininity and female power is at the very heart of Pretty Guardian Sailor Moon, just as it is embedded within every pair of Jimmy Choo shoes. Dynamic movement, energy, empowerment – the agency of women. The Jimmy Choo x Pretty Guardian Sailor Moon collection translates these qualities to a capsule of footwear and accessories themed around the key characters – the ‘Sailor Guardians’ – of this manga phenomenon. Sailor Mercury, Sailor Mars, Sailor Jupiter, Sailor Venus, their mentor cat Luna and of course Sailor Moon herself are all represented, super heroines as envisaged by Naoko Takeuchi, styled by Jimmy Choo.

The Jimmy Choo x Pretty Guardian Sailor Moon collection will be available globally with exclusive partners including Isetan in Tokyo, Selfridges in London and China World Mall, in Beijing and Harbour City store, in Hong Kong. Visitors to these immersive shopping experiences will be able to discover the magic of the collection in person. Stunning iridescent fixtures inspired by the Pretty Guardian’s dazzling transformations are complemented with bespoke moon-shaped ottomans, life-size Luna cats and colourful scenes from the genre-defying manga series, featuring pieces from the limited-edition capsule collection.

The collection will be exclusively launched in Harbour City Flagship store in Hong Kong.

Address: Shop G119-120, G/F, Gateway Arcade, Harbour City, Tsim Sha Tsui, Kowloon, Hong Kong

Opening hour : Mon – Sun: 11:00 – 21:00

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