John Masters Organics launches in Hong Kong

This summer, John Masters Organics, the leading organic beauty brand from the US, is set to expand its global presence in Hong Kong with the launch of a permanent store in Times Square, and two pop-up stores in Harbour City and ifc Mall.

Your source of perfectly natural beauty. Every day we make dozens of choices about our beauty routines. How we wash our hair. Protect our skin from the sun. Wash our face at the end of the day. These small choices add up to a way of life. As the pioneers of organic beauty, John Masters Organics is on a mission to make those choices safer and easier for everyone. Using only the purest oils and botanicals, John Masters Organics expertly crafts the world’s safest, non-toxic, cruelty-free skincare, body care, and haircare on the planet. And what sets the brand apart from other “all-natural” brands? It was born from a professional salon, and every one of its products continues to meet the same high performance standard with pure, nourishing ingredients. It’s straight from the soil to your soul.

From humble beginnings. John Masters founded John Masters Organics in 1991 in his clean air salon in Soho, New York. The Soho store provided customers a refuge from the hustle and bustle of the city, while pampering them with salon-quality organic treatments. Since then, John Masters Organics has expanded to over 40 countries globally. In Japan, John Masters Organics is the leading organic beauty brand with over 65 retail locations. The Japan flagship store in Omotesando, Tokyo takes the heritage of the first store in Soho a step further with an expanded urban wellness concept.

Hong Kong stores. John Masters Organics will establish its retail foothold in Hong Kong with the opening of a 370sqft Times Square store by mid-August, and pop-up stores in Harbour City on July 24th and in ifc Mall by early August. The retail design draws on the brand’s New York heritage with brick walls, reclaimed wood, and blackened steel, providing an organic, rustic, and calming environment for customers. All locations will offer the full assortment of John Masters Organics products for the face, body, and hair. And each location will offer a styling area for customers to experience John Masters Organics products as well as personalized product recommendations from our trained beauty consultants.

ifc Mall social media campaign. To celebrate John Masters Organics arrival in ifc Mall, be sure to stop by the location on Level 3 before the official opening and get the chance to experience John Masters Organics products!