Jordan Brand Introduces the Air Jordan 40

A Game Shoe Built for the Next Generation of Greatness

@Jumpman23
Available July 12, 2025

Jordan Brand proudly unveils the Air Jordan 40, a revolutionary game shoe inspired by four decades of legacy and engineered for the modern athlete. As the next chapter in the most iconic basketball footwear franchise in history, the Air Jordan 40 blends elite performance innovation with unmistakable style.

“The Air Jordan 40 represents the future. Built for today’s player and the specifics of today’s game, it’s the beginning of a new chapter in our storied legacy.”
— Sarah Mensah, President, Jordan Brand

{inn} 23, 2025, Brooklyn, NY:
Jordan 40 shoot at the North Brooklyn NYMCA in Brooklyn, New York Wednesday, April 23, 2025.
(Photo by Reginald Thomas II/)

KEY INNOVATIONS

• First-Ever Combo: Full-length Nike ZoomX foam + full Zoom Strobel cushioning

• 85% Energy Return: Ultra-responsive support and recovery

• 40-Degree Design: Herringbone outsole and logo angles echo four decades of greatness

• 360° Containment: Webbing for support and a nod to MJ’s six championships

• Nine Unique Colorways to be revealed throughout the year

“This is the definitive performance basketball shoe on the market. It helps you get buckets and look good while doing it.”
— Jason Mayden, Chief Design Officer, Jordan Brand

PLAYER APPROVED

“I can’t wait to take the court in the Air Jordan 40 this season. It’s a shoe built for today’s game—with the performance edge that defines the Jumpman legacy.”
— Paolo Banchero, Jordan Brand Athlete

The Air Jordan 40 launches July 12, 2025, with a lineup of groundbreaking colorways and material innovations. Built to perform. Designed to inspire. Ready for greatness.