Jo Malone London is delighted to announce a collaboration with a figure widely associated with kindness.
The little bear with a big heart: Paddington™. The epitome of seeing the best in everyone and giving ‘just because’, the beloved bear has inspired a series of limited-edition scented gifts from the British fragrance and lifestyle house.
At the heart of this collection is a cologne that celebrates Paddington’s favourite snack, the marmalade sandwiches he hides beneath his famous red hat. A refined take on the most British preserve, Orange Marmalade blends warm woods with orange zest to create a marvellous, golden fragrance.
In addition to the cologne, there are four limited-edition gift collections — including one presented in a special trunk design, inspired by Paddington’s suitcase — featuring Jo Malone London favourites across cologne, home and bath & body categories. Each ready to be gifted to loved ones, just because they’re marvellous.
‘A childhood favourite and now our latest collaborator, Paddington conjures up cherished memories of fun-filled summer trips by train, exploring the British countryside and coastline — always with a picnic in tow. And when it comes to our Orange Marmalade Cologne, really there was no other choice of partner we’d rather share our scent with — or marmalade sandwich, come to that.’
Jo Dancey, Global Brand President
‘We are delighted to be partnering with Jo Malone London to celebrate the marvellous Orange Marmalade scent inspired by Paddington’s favourite food. It is exciting to see both brands coming together to celebrate British heritage, as well as the shared values of kindness and generosity, in a campaign that captures Paddington’s essence so beautifully’
Françoise Guyonnet, EVP Kids Brands STUDIOCANAL & CEO The Copyrights Group
(a STUDIOCANAL company)
Whatever the occasion — whether a thank you, a meaningful date or just because — Jo Malone London approaches it with generosity. However big or small the moment or reason for gifting, we want to make it a special one. Just because.
The new limited collection is available in all Jo Malone London boutiques and
jomalone.com.hk on July 1st, 2024.
@JoMaloneLondon #JoMaloneLondon #JoMaloneLondonHK #JustBecause @PaddingtonBear
