20 Jul 2023 By AWAY IN STYLE

K-Pop pioneer Taeyang embodies the new culture of masculine style in striking images lensed


Givenchy proudly unveils its global advertising campaign for the Fall-Winter 2023 men’s collection. Photographed in a sleek, minimalist style by Givenchy Creative Director Matthew M. Williams, the images star Taeyang, the K-Pop phenomenon and ambassador of the House.

“Taeyang is a friend, and to me his creativity and personal values make him an ideal ambassador for Givenchy. You can feel his presence: he has this easy, modern elegance and an edge — he clearly feels comfortable in the clothes and really personifies the House’s new aesthetic,” said Givenchy Creative Director Matthew M. Williams.

Shot in Paris, the Fall-Winter 2023 men’s campaign by Matthew M. Williams showcases the collection’s most important sartorial codes and themes. In striking, spare portraits Taeyang embodies the individualistic spirit of Givenchy, while his barrier-breaking charisma seems to draw the viewer into his personal orbit.

Subtle, monochrome compositions highlight the House’s new elegance. In one close-up, the star wears in a sharply tailored black suit made by the Givenchy men’s couture atelier on the Avenue George V in Paris. In another image, he gives contemporary elegance a modern attitude in a key look from the Fall-Winter 2023 runway: an earthy green overcoat, paired with a plush turtleneck sweater and the new G Tears gold-finish necklace. A seated shot highlights Givenchy’s season-defining camouflage, offering the viewer a closer look at Matthew M. Williams’ intricate hybridization of denim with the Japanese boro “tattered and repaired” technique, reconstructed into trousers. Slipped under a short, tailored jacket, a downy goose feather gilet, crafted by hand on a 4G-grid base, illustrates the savoir-faire in the Givenchy men’s atelier. Key accessories include the silver-tone Giv-Cut earrings and G Tears necklaces and rings; the iconic Pandora bag in elegant grained leather and Giv-Cut sunglasses, which Taeyang wears as he would in everyday life, onstage or off.