K11 is proud to announce its exclusive partnership with The Museum of Contemporary Art (MOCA) to present limited-production MOCA Masks in Asia Pacific. MOCA Masks (#MOCAmasks) features nine designs by globally celebrated artists, which will be shown at the Gold Ball of K11 MUSEA and available for pre-order from 7 August 2020.
These collectable items include an exclusive creation for K11 by artist Alex Israel which features a sunset palette design mask with a specially designed iconic artist portrait pin, a colourful floral design mask by Andy Warhol that echoes the same artwork which is in MOCA’s permanent collection, Yoko Ono’s puzzle design “A Piece of Sky”, Mark Grotjahn’s geometric style pattern and Catherine Opie’s “Bo from Being and Having (detail)”. For those who love typography, the collection also offers Virgil Abloh’s “Still Speaks Loudly”, Barbara Kruger’s “Better Safe Than Sorry”, and Hank Willis Thomas’ “Life, Handle with Care”. Driven by Adrian Cheng’s vision of “Creating Shared Value,” the K11 Group continues to bring positive change to society through this exclusive first partnership with MOCA, bringing fashionable options to an everyday necessity, while supporting artists’ creativity.
#MOCAmasks Limited-Production by Nine Globally Celebrated Artists
Thanks to incredible artists Virgil Abloh, Mark Grotjahn, Alex Israel, Barbara Kruger, Yoko Ono, Catherine Opie, Pipilotti Rist, Hank Willis Thomas, and The Andy Warhol Foundation for the Visual Arts, being a responsible and caring citizen amongst citizens just became even more beautiful. This is MOCA’s first mask project and reflects the museum’s commitment to making the experience of art accessible and encouraging the urgency of contemporary expression. Made in Los Angeles, these masks are available in APAC via the exclusive K11 x MOCA partnership. The nine special designs will be shown at the Gold Ball on the second floor of K11 MUSEA. Available to pre-order through K11 eshop, the masks will launch on 7 August 2020 and retail at HKD 320 each. Discover Now: https://shop.k11.com/en/eshop/moca
Creating Shared Value
Adrian Cheng, Founder of K11 Group and CEO of New World Development (NWD) became the first conglomerate in Hong Kong to play a leading role in helping those in need during the pandemic.
Since February, New World Development launched new shared platform #LoveWithoutBorders, in an effort to provide creative and sustainable solutions to challenges brought about by the pandemic, including setting up an anti-epidemic fund of $10 million for Hong Kong-based families via NWD’s charitable foundation and launching “Mask-To-Go” dispensers available in thirty-seven designated centres run by non-governmental organisations (NGOs) across all eighteen of HK’s districts to ease recipients’ anxiety about the shortage of masks.